Seeing that I have more than a decade of hands-on experience with search marketing and helping lead turnaround efforts to reposition personal and company brand websites, I would like to share a simple tip often overlooked that is likely to increase reader engagement — to say the least.
This simple, yet often overlooked tip has nothing to do with how you write content (believe it or not). Actually, it involves setting the reader’s expectation for whether or not they choose to click to read and consume your content at all.
What is this simple tip your dying to know more about? This tip is so simple that you’ll kick yourself for not adding it many moons ago.