If I were to take a poll throughout the world, my guess would be that most small businesses advertise via the following sources:
- Local Newspaper
- Local Magazine
- Community Newsletter
- Facebook, Twitter, Linked and Google
There are probably many more, but those are just the common ones and in no specific order.
In comparison to the traditional advertising opportunities briefly mentioned, excluding Facebook, Twitter, LinkedIn and Google, YouTube costs are merely a fraction of the cost of those listed sources, and is a pay-per-click cost model unlike the others.
So why should your small business not pass on YouTube ads?
If you said no with researching from A to Z, then I suggest you research the YouTube Ad numbers and feasibility before blindly saying no, and here’s why…