I received an email yesterday afternoon from GoDaddy that reminded me I have two websites that I’ve not transitioned to HTTPS.
In the last few years, there has been an uptick in the number of websites that have transitioned from HTTP to strictly HTTPS.
Of course, many website owners transitioned their websites to HTTPS from HTTP upon hearing Google would consider and likely bump website search rankings for those in full HTTPS compliance.
Nevertheless, the interesting thing about the GoDaddy email is that it is stoked with a bit of subliminal fear using a number of terms throughout the email multiple times.