About 5-6 years ago, I agreed to work with a gentleman here in Austin to develop a website. For my time in developing the website and since he owned the domain, we agreed to split the advertising revenue.

At the end of our 2-year agreement, the same gentleman had a fallen out with mutual business partners about another website we operated. It was a pretty bad fallen out too, involving legal and lawsuits.

Allegedly, this gentleman had possession of a domain that was personally not his. He forced the company to purchase another domain name because he held the old name ransom.

Well, some time passed and cooler heads prevailed. The old domain was transferred to the company after some tough negotiations.

Not too long after this, I approached the gentleman with an offer about buying the domain that I had developed a website for years prior.

The domain was no longer being used, so I thought I had a decent shot at getting the domain at a reasonable price.

It’s been won weak sense Google announced that its exact match keywords will know longer match when displaying adds.

Hmm, something reads a bit funny about that sentence, right?

Let’s try this won more time.

It’s been one week cents Google’s big announcement about exact match keywords no longer matching when displaying ads.

We’re getting closer four sure, right?

This is likely everyone’s clumsy first experience in an attempt to wrangle traffic from Google via pay-per-click (PPC) ads.

Often times, we carelessly spend money on PPC ads due to not understanding the effective use of keyword match types and negative keywords.

I’m often amazed by the number of business owners that don’t grasp the concept of domain names and their inherent value.

Of course, it’s been over 20 years since the initial .com goldrush and now supposedly the second coming arrived with new gTLDs.

But again, I’m amazed at how most business owners that operate business websites don’t get or scratch the surface on the importance of a domain name to their business.

Having parallels to physical real estate, domain names are very much a lucrative investment.  And why?

Another day, and falling a dollar short with the most recent news concerning Google’s Adsense Plugin for WordPress.

If you display ads on your website using Adsense Plugin for WordPress by Google, then your days of using this plugin to earn money online are on their deathbed.

If you haven’t heard in recent news, Google has canned yet another product.

As 2016 comes to an end, I’ve been M.I.A. this quarter and with good reason.

In this last quarter, I’ve been focused less on Kickstart Commerce in between SEO projects and more on developing another project based upon Church Management Software (ChMS).

You may have noticed that the daily domain auction listings stopped appearing around mid year.  Well, here’s the skinny on what happened…

So, you’ve got a business to run and customers to serve every waking hour of the business day.

Include a personal life, the occasional potty break, eating and sleeping, and there’s not room left for much more, right?

But like the competition, you want to increase your website’s visibility in search ranking in hopes of reaching more customers and closing more sales, right?

But how?  After all, you manage to establish a decent content marketing strategy, and are off to the races consistently writing and publishing content.

Then a few months into your content marketing excursion, or maybe you’re in the planning stage if you move a bit slower, you realize that content marketing is as much a full-time assignment as serving your customers.

You write and schedule post after post with keyword after keyword focus only to see minimal traffic and search ranking increase.

You have the first part of the equation down, which is writing, scheduling, and publishing content that’s engaging to your reader audience (potential customers).

Although search engines are finding and indexing your content to share with the world of readers and potential customers in need of your business offering, what are you doing to share your content outside the walls of your website?

And so the question goes…

Is redirecting expired domains really worth my time and money?

Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:

• Found niched expiring domains in an auction ending soon.
• Performed monthly search and CPC check of domains.
• Ensured Google did not ban expired domains.
• Researched expired domains using the WayBack Machine.
• Identified active backlink profiles using Ahrefs, SEMRush, Google, Majestic, or ExpiredDomains.net.

Now that your thorough research is complete, bids placed, expired domain auctions won, and successfully transferred to your account, I’m certain you’re wondering what to do next, right?

Can you really boost traffic and search rankings using, more specifically, redirecting expired domains?

What if I told you that you could increase your web traffic by double redirecting expired domains?

Before I answer that question with a YES, hopefully, you thought about how you could use expired domains long before you got starry-eyed and in love with your precious newfound gems of domains.

You have given much thought and consideration and drafted a plan before bidding on expired domains in the auction, right?