I’m often amazed by the number of business owners that don’t grasp the concept of domain names and their inherent value.
Of course, it’s been over 20 years since the initial .com goldrush and now supposedly the second coming arrived with new gTLDs.
But again, I’m amazed at how most business owners that operate business websites don’t get or scratch the surface on the importance of a domain name to their business.
Having parallels to physical real estate, domain names are very much a lucrative investment. And why?