Recap: 2016 SEO Predictions, Domain Investing and more…
Quick Summary of Contents
As 2016 comes to an end, I’ve been M.I.A. this quarter and with good reason.
In this last quarter, I’ve been focused less on Kickstart Commerce in between SEO projects and more on developing another project based upon Church Management Software (ChMS).
You may have noticed that the daily domain auction listings stopped appearing around mid year. Well, here’s the skinny on what happened…
Why GoDaddy Domain Auctions doesn’t love me…
I didn’t get a chance to communicate, but essentially GoDaddy changed their policy for how affiliate’s could list domain names.
Although my list was a daily blog post, it was automated via WordPress. It would post as a WordPress blog post, but then also be shared on Google+, Facebook and Twitter.
So, to keep from getting banned, I simply stopped posting the message until I could have time to re-tool my domain auctions list automation and process. Well, I never got around to it, but hoping to in at the first of the year.
It’ll give me good reason to get back into the swing of things.
But before I do, did you miss the daily domain auctions listings?
Recap of 2016 SEO Predictions
In other news, I think it’s fitting to recap my Top 10 Predictions for 2016 post. I didn’t spend too much time researching the latest and greatest news, so please do chime in should you see it differently.
- Brand is all you and your business has – Grade: 10. From CopyBlogger to the Content Marketing Institute, most all agree that a strategy to grow your brand will win any day over SEO gimmicks and tricks.
- Major brands migrate to new domain extensions – Grade: 3. Outside the US, things are on the move to new domain extensions although I didn’t see any big brands make the jump in their everyday marketing approach and strategy.
- Domain investing will heat up as more markets follow China – Grade: 5. It came and went like a flash in a pan… although it was a 2-3 year process. Nevertheless, it happened.
- Consolidation of new domain extension registries – Grade: 5. A few fell, but not as many as I expected. Maybe 2017 or 2018 will be the year that separates the men from boys.
- Less domain investing in marginal names – Grade: 10. I feel this was felt by a number of individuals investing in domains. Personally, I cleaned up my act a bit, dropping and clearing out ~30% of my holding of what I deemed marginal domain names.
- Social media will play a direct role in search – Grade: 5. Fake news anyone? The good news is that the fake news problem is being addressed although I’m not certain how. Whether involved in search or not, I still think social is the path forward for how most of us consume and purchase the items we love.
- Bye Desktop! Mobile is the new normal for search – Grade: 10. Okay, this was a give me.
- #8 Content specialists are in. Content generalists are out. #9 A new standard of content brings about relevancy. Grade: 10. Surface-level content just doesn’t cut it anymore. And with all that’s going on around voice search, you’re content must be over-the-top engaging and a rarity in relevancy, no matter the media.
- Apps will play a greater role in link building. Grade: 10. Although App Indexing and Deep Linking were 2015 conversation starters, 2016 was all about Mobile Deep Linking in an effort to grow brand awareness via search with any given app ecosystem.
Well, a little shaky I was in the beginning with the predictions, but I closed the year out strong I’d like to think.
I’ll soon share my thoughts for 2017 shortly. But in the mean time, what are your thoughts about the 2016 predictions?