Okay, this content is quite long… So, grab a cup of coffee and get ready for your mind to be blown with simple concepts to grow your business while reducing its marketing spend. 😉
Are you ready? Let’s get started…
I know the entire story about rising advertising costs as I’m sure your wallet has felt the impact too! No matter if you’re a local, regional, national or global business, search marketing is quite competitive and expensive.
Why is search marketing so expensive?
Let’s think about this and walk through the spend. The masses are blindly paying for pay-per-click advertising with YellowPages, Google, Facebook, Twitter, Bing, Yelp, Yodle, and other 3rd-party advertisers.
Then there are companies, and this may include your company too, paying substantial fees on a monthly basis for search engine optimization.
That’s just online marketing spend. We’ve not mentioned offline advertising such as billboards, radio ads, door hangers, classifieds, newspapers, magazines and television ads.
There are so many businesses competing to be at the most visible spot of the hottest and most visited media known in the world. The sheer number of companies competing is growing daily due to new businesses launching throughout the world.
And time is of the essence as no business can afford to wait for months and years to grow their business.
To answer the original question of why search marketing is so expensive, I have businesses look at one thing: their domain name.