One of the biggest challenges for most website owners is developing and sustaining a content marketing strategy that is consistent and relevant.

Often times delivering website content becomes the goal rather than delivering relevant content that is engaging.

Most website content is often outdated no sooner than it goes live. However, more and more websites have committed to creating and sustaining the efforts to keep content evergreen.

One of the ways evergreen content is achieved is by displaying updated or last modified timestamps for each piece of content — see CNN image below.

Yup, it’s the second week of the month and you know what time it is, right? That’s right! It’s time for Verisign’s Top Trending Keywords Report.

Moments ago, Verisign published to its blog June’s trending keywords registered for .com and .net domains.

Of course, when a president opens their mouth to speak, especially when it’s President Trump, a few hundred or thousand folk are steadily checking the availability of domain phrases.

About a month or so ago, it was brought to my attention by Page Howe that a conference dedicated to “all things emoji” would occur in New York just days before World Emoji Day.

A bit more sleuthing and I uncovered what looks to be a 2-year old conference certainly flying stealth under the radar.

A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level.

You’ve likely encountered this issue I’m sharing with you today in regards to whether or not hiding website and blog post dates impacts search rankings.

There is a camp of folks strongly believing that hiding the date from search engines is believed to increase search rankings and click-through-rate of search results — giving the perception content is truly evergreen.

For example, Neil Patel’s website and blog hides the date from search engines and readers as shown below via his website and Google search results.

As many of us throughout the world close the books on the first half of the year and start the second half of the year with a clean slate, I discovered Register.To is kicking off the second half of the year with a promotion to be happy about.

Last week I was reminded that one of my many websites was not secure when visiting it from phone.

Fortunately, this website is used for personal development purposes and not a customer-facing website.

Nevertheless, it was alarming to see the url or address bar of the web browser display in bright red lettering: Website Not Secure.