Can your potential customers remember your domain without misspelling it while hearing it via a television or radio ad?

If you’ve never considered the thought of whether or not your business’ domain passes the radio test, then today’s post will open you up to a world that is sure to change your perspective on the importance of using domain names passing the radio test.

Most business owners don’t know to consider the radio test when selecting a domain name for their business.  

In fact, most business owners consider their business name and domain based on emotional ties.

Others often consider a domain name based on registration availability.

There are a multitude of ways that domain names are conceived.  

However, the radio test is rarely, if ever, applied to most domain name selections.  

Now you may be thinking, “How does a domain name passing a radio test impact my business?  Well, I’m glad you asked.  

I want to share a few thoughts with you about an experience I had in auction a few weeks back.

I’ve been consistently engaged with a countless number of expiring domain auctions for nearly 4 years.

Day in and day out, I engage or watch at least a good 200-300 expired domain name auctions of the nearly 100K that expire daily.

There are quite a few GoDaddy expiring domain auctions on a daily.

I’m quite surprised at the number of geo domains that pass through the expiring auction gauntlet without a bid, and then those that pass without being purchased as a buy it now or closeout domain.

I mention geo domains, yet I want to speak directly about the geo keyword domains.

I’ve written a quite a few articles on geo and geo keyword domains as a primary digital presence.

However, today is somewhat different based on my last auction experience.

I won’t go into the financial side of this expired domain auction purchase as it may impact the future sale of this asset.

But I digress…So, where was I at?

As I was checking emails the other day, my eyes landed on an email from GoDaddy entitled “Action Required: Please verify your email address.”

I didn’t give the email much thought, and I’ll share with you why.

To give a bit of context, I was opening GoDaddy email notifications pertaining to domain renewals and recent services I had purchased.  

Dear KC Readers,

Today is the last day of March. This month marks the 3rd anniversary in the journey of KickstartCommerce.com.

The last 3 years have been amazing, to say the least. There have been ups and downs, big losses but even bigger wins.

My confidence as a writer has been boosted while my writing has grown leaps and bounds. I’m not perfect and there is still room for improvement.

This has been and will continue to be journey. I made some changes over the last 3 months that have drastically put the blog on a different course than when I first started.

I want to share with you and others in hopes that this story inspires each of you to maximize your potential towards achieving excellence and greatness in what you’re called to do in life.

I’m diving into today’s post, picking up from where I left off with Part I.

If you’re not familiar with the one action most small business websites fail to execute, then I suggest reviewing Part I before continuing on.

Once you’ve read and are familiar with the content at hand, then continue with this follow up tutorial.

Today’s tutorial addresses a common question posed by YouTube subscribers as it pertains to the set up of the WP Popup plugin to seamlessly integrate with a WordPress website and Mailchimp.

The Great Google has embarked upon the removal of all ppc or paid ads to the right of search results.

This decision has been in the works, rather testing and tweaking here and there, for the last 6 years.

The only exception to the once littered PPC ads space is seeing either Product Listing Ad boxes or Knowledge Panel ads.

And just like that, Google has now seamlessly provided a similar, if not identical, search experience for desktop and mobile while increasing their revenue.

What a rabbit they pulled out of the SEO hat on this trick.

Today, global conglomerates throughout the world are making a concerted effort to understand the value of premium .com domains as well as their impact to their respective company and industry.

Long have corporate marketing departments focused their efforts on marketing, advertising, and branding their respective companies to become leading industry titans, spending millions or billions of dollars each year doing so.

From startups to tenured companies with hundreds of years of experience in the industry and business, most derive from the school of thought in finding a word or name that has not a meaning, and injecting a meaning also known as branding.

While this has worked well for years, seeing companies like Etsy, Efty, Pinterest, Instagram, Vine, Facebook, Yahoo, Google and others successfully thrive, businesses aiming to be the next in command of a dominating global conglomerate must differentiate itself amongst the approximately 800MM websites and counting.