If you’re like me, then it’s likely you’re checking both Google Analytics and Google Search Console daily for a variety of analytics pertaining to your website.
It’s nothing new that Google no longer provides organic keyword data about what keyword or keyword phrases a search uses to find your website via search rankings.
I get that Google is attempting to honor it’s privacy agreement with searchers, but not having date from organic keyword searches is really keep many of us in the dark.
Consider the following for this website: Out of the 60% organic search traffic that Google sends, over 90% of the keywords are tracked as “(not provided)” in Google Analytics.
In comparison, Google Search Console’s search queries has nearly 85% of search queries tracked as “(not set)”.
Although it does provide what keywords a user found and clicked on your PPC ad, I don’t use Google Adwords for this website, nor would I consider it money well spent at this time.
Let those statements and percentages sink in for a moment. That’s a lot of unknown data you and I both no longer have access too.
Yes, combining the data from the two analytics tools, one can receive a small amount of information to review about keywords (i.e., clicks, impressions, click-through-rate, and average search ranking position for keyword).
Even if you don’t receive ALL the organic keyword search data, using Google Search Console and Google Analytics are good tools for identifying existing and new keywords and topics for writing new content.
However, there’s another method that not many people know or think of when it comes to keyword tracking for their website.
Use Google Analytic’s built-in Site Search Setting to Identify Organic Keyword Searches
One of the secret is using Google Analytic’s built-in Site Search Settings for your website (see image below).
The premise here is that this feature will capture the keywords use by visitors that use your website’s search functionality.
To activate “Site Search Tracking”, locate the toggle button right above the save button in the following Google Analytics’ location for the respective website: ADMIN > Account > Property > View > View Settings.
It’s not the end all solution, but it does provide you one step further down the organic keyword search path.
In my opinion, it also gives you greater insight for what content or topics your website should contain, based on the keywords used by visitors.
Use WordPress Search Meter to Uncover Organic Keyword Searches
The second secret to obtain greater clarity around organic keyword searches involves using a WordPress plugin: Search Meter.
Of course, if your website is not WordPress, then you’ll likely have to use Google Analytic’s built-in Site Search Settings, or a 3rd party plugin or custom developed search functionality.
But WordPress offers an easy-to-use plugin that uncovers the keyword and keyword phrases that visitors use when searching for content throughout your website.
This plugin, WordPress Search Meter, helps website owners to understand the following search habits of visitors searching their website:
- What keyword and keyword phrases visitors use to search your website
- The number of times keyword and keyword phrases are used in the last 24 hours, 7 days, 30 days and all time
- The number of website pages/post results (your content) match the searched keyword or keyword phrase
I combine the data from Search Meter, Google Analytics, and Google Search Console to identify new content topics to write and easily rank for.
In addition, I use the same data to determine which content should be updated or removed all together.
I’ve found the WordPress Search Meter plugin to be a lifesaver in helping me to recover Google’s “(not provided)” and “(not set)” settings when it comes to identifying organic keyword searches.
I encourage you to either active Google Analytic’s built-in Site Search Settings, or install WordPress Search Meter plugin for your website.
Google may not be as giving as it once was, but that shouldn’t stop you from executing your own search functionality to better align your website’s content to the keywords and topics that visitors are seeking to consume.
Let me know if you have any questions by leaving a comment below or on my YouTube channel.