If you’re like me, then it’s likely you’re checking both Google Analytics and Google Search Console daily for a variety of analytics pertaining to your website.

It’s nothing new that Google no longer provides organic keyword data about what keyword or keyword phrases a search uses to find your website via search rankings.

I get that Google is attempting to honor its privacy agreement with searchers, but not having data from organic keyword searches is really keeping many of us in the dark.

Today’s post is based on previous tutorials I shared a while back about integrating WordPress and Mailchimp.

In short, one of the actions that small businesses fail to execute when launching a website is not setting up a newsletter subscription form to capture visitor email addresses.

This action is a missed opportunity in so many ways, to say the least. Let me explain.

I can’t tell you how many times customers call and email in need of search marketing services to increase their website traffic and GET MORE CUSTOMERS.

Most tell me, “I need you to help us get better rankings and more traffic to our website so that we can get more customers.”

That’s true in one sense, yet when I question those businesses about how they’re capitalizing on existing traffic, there’s no answer or no clear answer.

Over the last few years, negative SEO attacks have caught more than a few companies off guard, and that number is growing daily based on the nearly 15 million search results for negative SEO (and growing).

Even a famous digital marketing agency was caught off guard and experienced a first hand negative SEO attack on their website and brand.

If you’re not familiar with negative SEO, then you might want to read up on it and establish a plan to manage against it.

In short, negative SEO attacks can get a company penalized and booted from Google rankings, and in some cases entirely de-indexed and banned.

So, how do negative SEO attacks occur?

I consult a number of businesses in their assessing and establishing their search marketing strategy in alignment with the business goals.

One area that amazes me the most about businesses, especially small businesses, is that most don’t harness the power of automation.

These same businesses want to compete with their competitors yet complain of lacking the expertise to achieve increased search rankings and business awareness.

Let me say this: there is no silver bullet when it comes to SEO.

I can’t tell you how many emails, phone calls, and in-person conversations I’ve had in regard to people losing their content and access to their audience.

Then I encounter the following article, and all the emotions come back fresh to mind, heart, and soul: Google Wiping Out 14-year-old blog…

All the blood, sweat, and tears of writing content day in and day out are now gone, and not one soul came looking for you and long lost content.

And this is not just content but world-changing content, as most categorize their prized possession of thoughts.

And this starts my questioning to no end in attempting to figure out what happened to their long-lost content.

Over the weekend, I had an opportunity to catch up on a few articles pertaining to SEO.

One of the articles isn’t an article as much as a tutorial video. I’m not certain it’s a tutorial video either, as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re unfamiliar with Rand, his background, and his expertise as owner and founder of Moz.com, then you’re missing out on value-add content applicable to growing your business.

Rand randomly chooses a topic to share and expound upon each Friday for the search marketing and business world to gain greater insight. He shares by way of a video called Whiteboard Friday.

If you don’t subscribe, then you ought to go forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about its digital presence: selecting a domain name.

Whether good, bad, or plain Jane ugly results, you’ll live with the consequences of the selected domain name for your business.

Recently GoDaddy hosted a well-attended Hangout about the ins and outs of buying expired domains on GoDaddy’s auction platform.

I registered but didn’t get to attend due to celebrating a friend’s birthday with breakfast. And it was a GOOD breakfast too.

But fortunately for me and now you, GoDaddy recorded the hangout.