I consult a number of businesses in their assessing and establishing their search marketing strategy in alignment to the business goals.
One of the areas that amazes me the most about businesses, especially small businesses, is most don’t harness the power of automation.
These same businesses want to compete with their competitors, yet complain of not having the expertise need to achieve increase search rankings and business awareness.
Let me say this: there is no silver bullet when it comes to SEO.
If you’re not willing to put in the hard work to write and share value-add content that educates versus selling, then you’re simply spinning your wheels, wasting money and awaiting a knockout search penalty to finish off your business.
For businesses writing content that engages and educates your customers, let me give you a hat tip and applause.
Most would agree that writing the type of content that commands search rankings, increases website traffic and leads to sales conversions is a job in itself, especially when attempting to post more than a few times a week.
But let’s say you’ve mastered writing such content. Once your content is published on your website, then how to do you share it?
Does your content just sit there in hopes that search engines declare it ready for page one positioning?
Does your content have share buttons for social media that are identical to the ones at the beginning of this post?
Social media share buttons are great and I recommend them for every customer’s website, especially when blogging.
Yet the challenge with social media share buttons are that they require action from readers to generate greater awareness.
In addition to social media share buttons, I recommend auto publishing your content to social media networks.
When using WordPress to develop a website you’re only one plugin away from auto publishing content to social media networks.
I won’t cover all social media networks, but one that is worth auto publishing to is Twitter.
I personally auto publish my content to Twitter using a WordPress plugin, WP to Twitter.
When you schedule WordPress posts to be published, using the WP to Twitter plugin allows content to be shared to the selected Twitter profile.
To show how easy and simple it is to garner greater awareness auto publishing WordPress content to Twitter, I invite you to watch the video tutorial below.
This is the first tutorial video in a series for auto publishing WordPress content to social networks.
In the coming weeks, I’ll share how to auto publish WordPress content to Facebook, LinkedIn and more…
Stay tuned, and feel free to leave a comment to let us know this tutorial greatly helped you.