The name of the SEO and search rankings game is content. Sound content marketing is getting harder and more challenging to come by as time progresses, and search engines tip the scale of artificial intelligence in their favor.

Paying for viewing content is nothing new under the sun. Just look around at the various life parallels.

We pay ticket premiums and admissions to view concerts, games, movies, fights, news, solutions, answers, and more.

So it’s not a surprise that gating content made its way and has survived for quite some time on the Internet.

Most of us are familiar with gated content when it comes to downloading free content such as ebooks, sample book chapters, and whitepapers.