I consult a number of businesses in their assessing and establishing their search marketing strategy in alignment with the business goals.

One area that amazes me the most about businesses, especially small businesses, is that most don’t harness the power of automation.

These same businesses want to compete with their competitors yet complain of lacking the expertise to achieve increased search rankings and business awareness.

Let me say this: there is no silver bullet when it comes to SEO.

I can’t tell you how many emails, phone calls, and in-person conversations I’ve had in regard to people losing their content and access to their audience.

Then I encounter the following article, and all the emotions come back fresh to mind, heart, and soul: Google Wiping Out 14-year-old blog…

All the blood, sweat, and tears of writing content day in and day out are now gone, and not one soul came looking for you and long lost content.

And this is not just content but world-changing content, as most categorize their prized possession of thoughts.

And this starts my questioning to no end in attempting to figure out what happened to their long-lost content.

Over the weekend, I had an opportunity to catch up on a few articles pertaining to SEO.

One of the articles isn’t an article as much as a tutorial video. I’m not certain it’s a tutorial video either, as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re unfamiliar with Rand, his background, and his expertise as owner and founder of Moz.com, then you’re missing out on value-add content applicable to growing your business.

Rand randomly chooses a topic to share and expound upon each Friday for the search marketing and business world to gain greater insight. He shares by way of a video called Whiteboard Friday.

If you don’t subscribe, then you ought to go forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about its digital presence: selecting a domain name.

Whether good, bad, or plain Jane ugly results, you’ll live with the consequences of the selected domain name for your business.

Grab a drink and a snack. You have quite a bit of reading to do today… 😀

If you’ve been around this blog long enough, then you know that I have an affinity with geo-related and geo-service domains.

Most people within the domain industry tend to qualify geo service domains as exact match domains.

Personally, I too often define geo service domains not to be only exact matches but also partial match domains.

I want to share another alternative web hosting provider I use sparingly when flipping and developing geo-service domains.

If you’re a regular reader or visitor, then I bet you’re wondering why I’m mentioning Bluehost.

After all, you’re likely wondering how Bluehost fits into my geo service domain puzzle when you know I use and highly recommend both GoDaddy and HostGator as primary and second web host providers, respectively.

For me, when it comes to web hosting, HostGator always tends to lurk somewhere in the top 5 or 10 web hosting providers recommended because of its performance.

And when I’m in need of a secondary web host to GoDaddy, my primary web hosting, HostGator’s flexibility, ease of use, and reliable performance meet my need for hosting geo domaining websites.

Again, I’m not transacting to the volume of an Amazon or Facebook, so I don’t need the complex technologies or service level agreements they use for simply flipping and developing geo service domain websites.

In fact, most of my geo domaining websites tend to be very simple and nominal in terms of their content, functionality, and dependence upon reliable performance and uptime.

When it comes to managing my growing portfolio of domain names, I recommend and personally use GoDaddy. They’ve come quite a long way since 1997.

Some will argue that they still have a ways to go in certain UI/UX areas. I’ve been with GoDaddy for as long as I can remember.

One reason GoDaddy is my primary choice for web hosting is because of the discounts I receive for owning the number of domains I do and being a Discount Domain Club member.