I’m often amazed by the number of business owners that don’t grasp the concept of domain names and their inherent value.

Of course, it’s been over 20 years since the initial .com goldrush and now supposedly the second coming arrived with new gTLDs.

But again, I’m amazed at how most business owners that operate business websites don’t get or scratch the surface on the importance of a domain name to their business.

Having parallels to physical real estate, domain names are very much a lucrative investment.  And why?

As 2016 comes to an end, I’ve been M.I.A. this quarter and with good reason.

In this last quarter, I’ve been focused less on Kickstart Commerce in between SEO projects and more on developing another project based upon Church Management Software (ChMS).

You may have noticed that the daily domain auction listings stopped appearing around mid year.  Well, here’s the skinny on what happened…

So, you’ve got a business to run and customers to serve every waking hour of the business day.

Include a personal life, the occasional potty break, eating and sleeping, and there’s not room left for much more, right?

But like the competition, you want to increase your website’s visibility in search ranking in hopes of reaching more customers and closing more sales, right?

But how?  After all, you manage to establish a decent content marketing strategy, and are off to the races consistently writing and publishing content.

Then a few months into your content marketing excursion, or maybe you’re in the planning stage if you move a bit slower, you realize that content marketing is as much a full-time assignment as serving your customers.

You write and schedule post after post with keyword after keyword focus only to see minimal traffic and search ranking increase.

You have the first part of the equation down, which is writing, scheduling, and publishing content that’s engaging to your reader audience (potential customers).

Although search engines are finding and indexing your content to share with the world of readers and potential customers in need of your business offering, what are you doing to share your content outside the walls of your website?

And so the question goes…

Is redirecting expired domains really worth my time and money?

Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:

• Found niched expiring domains in an auction ending soon.
• Performed monthly search and CPC check of domains.
• Ensured Google did not ban expired domains.
• Researched expired domains using the WayBack Machine.
• Identified active backlink profiles using Ahrefs, SEMRush, Google, Majestic, or ExpiredDomains.net.

Now that your thorough research is complete, bids placed, expired domain auctions won, and successfully transferred to your account, I’m certain you’re wondering what to do next, right?

Can you really boost traffic and search rankings using, more specifically, redirecting expired domains?

What if I told you that you could increase your web traffic by double redirecting expired domains?

Before I answer that question with a YES, hopefully, you thought about how you could use expired domains long before you got starry-eyed and in love with your precious newfound gems of domains.

You have given much thought and consideration and drafted a plan before bidding on expired domains in the auction, right?

Welcome back! It’s been a few weeks since I made the initial post in this series: How to Auto Publish WordPress Posts to Twitter.

If you haven’t read it, then I encourage you to do so. After all, we all know there is no silver bullet when it comes to SEO, and if you don’t, then you know now.

Nevertheless, you’ve written fresh content to be published to your WordPress website, but how will you go about sharing your newly created content with the masses once published?

If you’re like me, then it’s likely you’re checking both Google Analytics and Google Search Console daily for a variety of analytics pertaining to your website.

It’s nothing new that Google no longer provides organic keyword data about what keyword or keyword phrases a search uses to find your website via search rankings.

I get that Google is attempting to honor its privacy agreement with searchers, but not having data from organic keyword searches is really keeping many of us in the dark.

Over the last few years, negative SEO attacks have caught more than a few companies off guard, and that number is growing daily based on the nearly 15 million search results for negative SEO (and growing).

Even a famous digital marketing agency was caught off guard and experienced a first hand negative SEO attack on their website and brand.

If you’re not familiar with negative SEO, then you might want to read up on it and establish a plan to manage against it.

In short, negative SEO attacks can get a company penalized and booted from Google rankings, and in some cases entirely de-indexed and banned.

So, how do negative SEO attacks occur?