How effective are billboard advertisements in comparison to premium domain names?

Well, that’s a loaded question based on who you ask, where they live, and their perspective on life as well as their habits as a consumer.

From global to national to regional to local search engine marketing, Kickstart Commerce has a plethora of experience in helping customers to find the best media combinations or medium whereby their marketing and advertising spend will achieve the greatest return on investment (ROI).

And what a challenge this is due to the nature of each customer we partner with attaining various business nuances to take into consideration.

In today’s post, we’ll attempt to uncover the advantages and disadvantages of both billboards and premium domain names.

Performing some daily reading over various blogs, I saw Brian Cray’s post, Time On Site & Bounce Rate: Get the real numbers in Google Analytics, and had to share it with the Kickstart Commerce Community. 

I know many of you utilize the free web analytics tool, Google Web Analytics, provided by Google to monitor web traffic, conversion rates, bounce rates, traffic sources, and more.

Brian’s post is God-sent as it will help you to find the *REAL* Time On Site and Bounce Rate of your website.

For those not using Google Web Analytics or some other web analytics to measure the effectiveness of your website, then you are throwing away opportunity and opportunity to understand what your website does very well and what does not do very well.

Most business owners are busy with the day-to-day tasks of ensuring their customers are properly serviced and satisfied, employees are showing up and performing at an optimal level and payroll and bills are paid to name just a few.

And should the business garner most of its sales online, then all eyes are glued on ensuring the website is functional at all times and without show stopping glitches that could harm sales.

In today’s post, I will cover the common pitfalls of untidy code and how it greatly harms search engine rankings as well as potentially harms online sales.

“Put your sword back in its place,” Jesus said to him, “for all who draw the sword will die by the sword.”  Matthew 26:52 (NIV)

Today’s post took me back scripture and without apology.

Most business owners operating in the online space have come to recognize the importance and role that major search engines play in regards to their revenue stream.

From organic or natural search to link building to pay-per-click advertising, businesses throughout the world are counting on search engines to make the cash register ring each and every day.

As much as I love honest search engine marketing and, more so, organic search engine optimization, I would like to share a story with you of a business owner and their business reaping the harvest of a SEM firm sewing bad link building strategies.

Be forewarned about who and what company(ies) are allowed to optimize your website or provide search engine marketing services for your online business.

If your business is heavily dependent upon major search engines or they are the only source of driving revenue, your business that is desperately living by SEM could very well find itself signing a death certificate for a slow and painful death by SEM.

Today’s cautionary tale of living and dying by SEM is provided by a premium generic domain: Candy.com. 

Don’t get the stuffing beat out of you is a phrase one might hear around Thanksgiving depending upon one’s whereabouts.

With that intro, today, we’re going to discuss how keyword stuffing negatively impacts your website, and how it leads to getting the “stuffing” penalized out of your website in a bad way.

In short, you want to remove the keyword stuffing from your website and not be severely penalized for trying to fly under the sensitive search radar.

Search engine optimization can be very much like a black hole when explaining it and its nuances.

From search engine optimization basics to the advanced, some SEO strategies are simple to implement while others are more complex in nature.

Hopefully, by the end of this post, you’ll understand how to go about implementing simple search engine optimization basics to increase organic search traffic for your website.

Let’s dive in and start discussing search engine optimization basics you can apply to your website today.

Exact match domains have been known to hold great value in terms of boosting search engine rankings even after the latest EMD update.

However, most exact-match domains have also been registered for many years, making the availability of exact-match domains very scarce and expensive when one is capable of purchasing exact-match domains.

The scarcity and expensiveness of exact-match domains have led businesses to start leasing exact-match domains that they are not able to purchase outright due to the owner not wanting to sell.

There are a variety of domain leasing options and services when considering leasing exact-match domain names.

Most domain leasing services are designed to lease industry-specific, generic, or exact-match domains that help your website rank on the first and second pages across all major search engines.