Performing some daily reading over various blogs, I saw Brian Cray’s post, Time On Site & Bounce Rate: Get the real numbers in Google Analytics, and had to share it with the Kickstart Commerce Community.
I know many of you utilize the free web analytics tool, Google Web Analytics, provided by Google to monitor web traffic, conversion rates, bounce rates, traffic sources, and more.
Brian’s post is God-sent as it will help you to find the *REAL* Time On Site and Bounce Rate of your website.
For those not using Google Web Analytics or some other web analytics to measure the effectiveness of your website, then you are throwing away opportunity and opportunity to understand what your website does very well and what does not do very well.