As many of us throughout the world close the books on the first half of the year and start the second half of the year with a clean slate, I discovered Register.To is kicking off the second half of the year with a promotion to be happy about.

Last week I was reminded that one of my many websites was not secure when visiting it from phone.

Fortunately, this website is used for personal development purposes and not a customer-facing website.

Nevertheless, it was alarming to see the url or address bar of the web browser display in bright red lettering: Website Not Secure.

A few days ago, I discovered one of my domains while watching and listening to DomainSherpa’s interview with Rand Fishkin about understanding Domains through the filter of SEO and Marketing.

I was checking traffic sources for KickstartCommerce.com via Google Analytics (GA) and noticed an expired domain I purchased a few months ago was registering a large sum of redirect traffic to KickstartCommerce.com.

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company.

A few years back, I pondered the impact of a newly birthed semantic search strategy pertaining to small businesses with a hyper-local customer base.

Of course, semantic search has transformed into much more since that time, expanding beyond local SEO.

Most website owners and operators often depend upon the great Google to drive both online and offline business in some way, shape, form, or fashion.

And since the birth of SEO, the golden question most folks desire to know in great depth is:

How do I increase my website content’s SEO effectiveness to boost search rankings and results?

With summer here, it’s time to go playful, having some fun in the sun!

There’s nothing like a good ole’ roadtrip to turn your dreams of adventure into a reality.

And what better way to be adventurous than to head out into the great outdoors in a recreational vehicle provided by Outdoorsy.

In today’s interview, I have the privilege of candidly speaking with Colin Gardiner, Chief Product Officer of fast growing Outdoorsy — the largest and safest community-driven RV marketplace for renting RVs directly from local RV owners.

Touting credible travel industry and startup experiences, Colin shares engaging thoughts about:

Seeing that I have more than a decade of hands-on experience with search marketing and helping lead turnaround efforts to reposition personal and company brand websites, I would like to share a simple tip often overlooked that is likely to increase reader engagement — to say the least.

This simple yet often overlooked tip has nothing to do with how you write content (believe it or not). It involves setting the reader’s expectation for whether or not they choose to click to read and consume your content.

What is this simple tip you dying to know more about? This tip is so simple that you’ll kick yourself for not adding it many moons ago.