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Digital strategies generating customer growth and revenue.

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Last week I was reminded that one of my many websites was not secure when visiting it from phone.

Fortunately, this website is used for personal development purposes and not a customer-facing website.

Nevertheless, it was alarming to see the url or address bar of the web browser display in bright red lettering: Website Not Secure.

Web Browser Displays Website Not Secure

A few years ago, Google made the transition to include a new search ranking factor focused on boosting search credibility of websites hosted using SSL certificates.

It was believed the addition would cause mass developers of websites attempting to game search rankings to pause — due to the cost of establishing and maintaining SSL certificates across dozens or hundreds of websites.

Since that time, many other web browser providers have joined ranks with Google — ensuring their respective browser displays the status of whether or not a a website is non-secure upon visitors arriving at the website.

In addition, many web hosting providers and domain registrars have made efforts in the last year to ensure customers successfully transition websites to use SSL.

GoDaddy sent customers a detailed email messaging the importance of ensuring all websites migrated to a SSL presence.

In short, if your website requests any input or information from users (i.e., credit card data, social security data, personal information, login credentials, etc.), then your website SHOULD be using SSL.

There are many options for a website to establish a secure web presence via SSL.

If you only have 5 or less websites to account for and don’t mind them being on one SSL cert, then you may want to look into GoDaddy’s Multi-Domain San SSL Certificate.

If SSL certs or the thought of purchasing multiples break your budget and bank, then you may want to consider using LetsEncrypt.org — a free, automated, and open certificate authority (CA), run the public’s benefit.

Depending on your web hosting provider, you may or may not have to know about wee bit of technical knowledge when it comes to assigning and installing SSL certs.

Nevertheless, don’t have your customers caught off guard or opt to take their business to the competition because web browsers display your website as “Website Not Secure”.

Stay safe and secure out there in the world wide web streets. That’s all for now!

Meet Alvin Brown

He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.

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