As we all know, the key thing to search engine optimization is having search engines to crawl and index your website.
Today, we’re going to discuss the opposite: how not to allow search engines to crawl and index your website or a specific page.
Maybe you have duplicate content throughout your website that you don’t want to delete, yet you don’t want search engines to index and penalize your website.
Or have you ever wanted to have a private page not visible to search engines but make it available to users?
For instance, let’s say you want a quick and simple page guarding users from receiving content until they give their email.
This is very popular online experience for those trying to build their mailing list. They’ll offer a free resource of some sort in exchange for your email address.