The title says it all.  Not many knew the difference between white-hat SEO and black-hat SEO tactics until penguins and pandas brutally attacked them.

I can’t express the importance of knowing every detail about the type of search engine optimization (SEO) tactics deployed on your website to rank across all search engines. 

I’ve personally worked at and for companies as well as fielded calls and requests from customers in dire need of understanding why their websites have been penalized, lost traffic, or, worst, been de-indexed by all search engines (OUCH!).

Most of the time, many actions are in play that is quite detrimental to the loss of search ranking and organic search traffic.

Sometimes the customer is at fault due to a lack of search engine knowledge and experience to understand the difference between good and bad SEO tactics.

Other times, deceitful SEO consultants or firms take advantage of an unsuspecting customer.

Or the customer blatantly participates in bad SEO tactics, also known as black-hat SEO, for a variety of reasons.

No matter the cause for drifting to the dark side of SEO, most customers don’t want to take the time to perform good SEO, also known as white-hat SEO tactics.

The common goal of all customers seeking SEO is quite simple: increase website traffic and sales.

In today’s post, I hope to help you better understand white-hat SEO versus black-hat SEO and how both can make or break your website and business with a simple algorithm update.

Open any web browser and use the Internet, I’m willing to bet you will come into contact with pay-per-click advertising (PPC) at some point during you web usage.

You see pay-per-click ads on top, bottom, and to the right of all pages in search engines like Google, Bing, and Yahoo as well as social media websites, Facebook to be more exact.

Pay-per-click advertising, also known as ppc advertising or search marketing — a more search engine optimization common or generalized name — is an effective method and internet advertisement system to drive profitable and targeted traffic to one’s website.

In today’s post, I hope to shed a little light on the pay-per-click advertising, and how to effectively use pay-per-click advertising in such a way that you can make it a profitable search marketing method to drive and convert targeted traffic.

Let’s jump in and get started with the good, the bad and ugly in pay-per-click advertising.

How do I get my website to start ranking better for certain keywords in search engines? 

I see all this talk about head and long tail keywords and don’t quite understand it.

What I do know and see is that my competitors are ranking on the first page for multiple keywords, and I want to achieve the same.

The question and statements are quite common amongst website owners desperately wanting their websites to be highly visible and ranking in search engines for highly competitive keywords.

I’m sure you long for the same success as relates to your website, if not more.

Surely, if you have been around search engine optimization (SEO) or other search marketing methods, such as pay-per-click advertising (PPC), then you understand the importance of keywords and their impact on your search engine rankings and placement at surface level.

Indeed, keywords are important in regards to search engine rankings.  However, you don’t want to spin your wheels on highly competitive and expensive keywords to never convert.

Today’s post will help you further understand the importance of a certain kind of keyword, and how this keyword type can help you increase you conversion while possibly saving you money at the same time.

Is your website capitalizing on type-in traffic?

There are many options available to website owners looking to increase organic search traffic or website traffic in general.

From pay-per-click advertising to paid ads to search engine optimization to guest blogging to link building to minisites, the average website owner or person looking to increase website traffic does not know where to begin.

Each of the previously mentioned options attains their respective pros and cons.

Each option should be seriously considered and heavily researched when making a final decision about how to effectively increase website traffic.

However, I want to share with you the hidden value and potential of owning exact-match domain names.

More importantly, I want to discuss a hidden secret that most fail to realize or have no clue in the world that it even exists for exact-match domain names: Type-in traffic.

By the end of this post, I hope to shed light on an opportunity that your website or business can and should take advantage of to increase overall website traffic.

Looking for good link building strategies, aye?

We have the answer for getting your website the greatest and most valuable search engine ranking ever most search engine marketing (SEM) and search engine optimization (SEO) claim:

Here’s a link, there’s a link, and every where’s a link.

Much like “extra, extra, read all about it” do some SEM/SEO firms push link building strategies as the end all be all.

Link building has its respective place within both SEM and SEO, and must be used in moderation with other white-hat SEM techniques.

Today, I’ll discuss a variety of link building strategies, both good and bad.

My hope is that your website does not find itself classified as using bad link building strategies that sounds too good to be true.

By the time you finish reading this article, you’ll be about to discern and identify sound link building opportunities that  increase search engine ranking, and politely declining the bad link scheme model.

Let’s get started.

As I mentioned in our recent post, 5 Practical SEO Tips to Increase Traffic, it is imperative for your business to start search engine optimization (SEO) on a firm foundation.

There are many on-page and off-page facets of SEO to focus upon.

When engaging with customers, I can’t stress the importance of having a solid and intimate understanding of practical SEO.

Know the difference between good and sound SEO principles versus bad and detrimental SEO principles.  And yes there can be a fine line between the two SEO types.

Take a moment and step back when SEO gets blurry or confusing as to what is right or wrong.  Stop, collect yourself and diligently seek honest information when this occurs.

Spike Lee said it best, “Do the right thing!”  Do the honest and for sure thing that is right (white-hat SEO), even if it will take you a longer time to see results.  

Practical search engine optimization (SEO) tips that drive bottom-line results are hard to come by these days, depending upon the following:

• who you ask.
• what topics you’re in search of.
• how do you go about implementing and executing tips?

From off-site optimization tips, such as effective link-building strategies and social signals, to on-page optimization tips, such as keyword focus and proper meta and page tag usage, there are countless search engine optimization techniques and strategies to focus on. 

Most website owners want to know how to increase organic search traffic.

Oftentimes, they base their search engine optimization techniques and strategies on what will bring the biggest bang for the buck in the shortest amount of time.

Yes, I know this is a broad stroke of the brush.

In today’s post, I hope to provide you with our top 5 practical SEO tips that are proven to help your website to generate greater customer growth and revenue.

There are many more, but focusing on these 5 practical SEO tips will surely help you get a firm foundation to dive deeper in implementing and executing more search engine optimization techniques.

Let’s get started!