A few weeks ago, one of my many websites crossed the thousand-like club for Facebook likes.

It was a time to celebrate!  Why?

Well, this particular website is a local and somewhat a hyper micro-niche. Honestly, I’m surprised and elated that this website has 1000+ likes.

Nevertheless, crossing the 1000+ Facebook-like club renders the like button differently.

Instead of being able to see now that there are 1,024 likes, the Facebook like button for this specific website now only shows “1K”.

And because I don’t have a Facebook Fan, Business, or Profile page associated with this website, this adds yet another degree of difficulty in attempting to understand exactly how many likes, shares, and comments exist for a website URL, also known as a website domain name.

From buildings to phones to emails to tv shows to movies to domain names, emoji have taken over almost every area of life known to man.

Barry Schwartz’s latest article sounds like pay-per-click advertising is the next target ripe for emoji marketing spending.

A few months ago, I helped to launch a website for a customer. This particular customer’s old website consisted of 4 different WordPress installations.

Yes, you read the last sentence correctly: 4 different WordPress websites.

At the time this customer contacted me inquiring about search marketing services, they had no clue that their website and 3 blogs were operating 4 different WordPress installs in a shared hosting environment.

None of the WordPress installs were updated. And to add insult to injury, there were plugins that hadn’t been updated, as well as plugins installed and not being used.

Talk about slow as molasses?

Amidst big brands such as Amazon, Walmart, and the list goes on, small businesses account for quite a bit of market share.

Google estimates that there are approximately 115 million small businesses in the world while the United States of Small Business Administration Office of Advocacy estimates that there are 28.8 million businesses in the US alone.

Of course, there’s much discussion to be had pertaining to what specific attributes must be realized to qualify as a small business. But I’m not writing to debate those finer points.

With both numbers on the rise annually, one has to wonder how small businesses are able to affordably differentiate themselves, especially when considering small businesses with a strict local or hyper-local presence.

How many oil change, dog grooming, nail salon and other local-centric business services do you pass daily going to and fro?

If you’re like me, then you’re likely surrounded by a growing number of small businesses, varying in name, peddling similar services in hopes that a potential customer remembers their business when the need arises.

Hoping that customers remember your business in a sea of competitive small businesses offerings is not a sound plan for existing or growing local market share.

But here’s something to ponder. Would you be interested in uniquely differentiating your business from the competition using an emoji domain?

DNSeattle was everything it was billed to be and more.

The weather was perfect. The location and venue were great. There was a good selection of music, food, and beverage on hand.

And of course, there was not a shortage of domain hobbyists, investors, and professionals in attendance at Amazon’s campus (Terry Avenue) in downtown Seattle.

Don’t you despise those long, ugly, and gnarly WordPress Media Library links?

You know the ones I’m talking about, right?

The ones that look something like this:

https://www.kickstartcommerce.com/wp-content/uploads/2017/04/21/article-one.pdf

I don’t know about you, but I long to make the “wp-content/uploads/2017/04/21/“ section of WordPress Media Library links vanish like visiting the Bermuda Triangle. But how?

If you operate a website long enough, then you’re likely to encounter a situation or circumstance that requires a redirect at some.

What are redirects, you ask?

Simply put, redirects are primarily used to preserve the SEO authority of a website page or an entire website.

And here’s why redirects are important:

You don’t want to lose invaluable SEO authority. You’ve slaved so many days writing and sharing content to be crowned by Google with page one search rankings, right?