Much like having your car’s oil changed or visiting a general physician each year to determine your health and well-being, it is recommended that your website receive an SEO audit. Why?
The easy answer is that an SEO audit is vital to help gauge and measure how effective or ineffective your search engine optimization strategies and efforts are for your website.
If certain SEO tools or methods were not consistently generating customer growth and revenue or keeping your from growing your business, wouldn’t you want to know about it?
Sure you would want to know about it.
Knowing about ineffective SEO efforts could save you time and money, and find another proven and sound internet marketing strategy and tool to invest in that will bring you results.
Although it is quite simple to push a SEO Audit to the back burner in sake of other bottom-line enhancing business activities, it’s actually worthwhile to take preventative SEO action versus reactive.
I can’t begin to tell you the number of times I’ve had customers frantically call or email me about lost or damaged search engine rankings.
Performing an SEO audit on the customer’s website, I discover a multitude of small SEO problems that have accumulated to gargantuan issues.
Sometimes these issues cause the customer’s website to be penalized or de-indexed from search engines altogether.
Other times it is loss of rankings without a penalty which takes less work to correct.
However, the common ground and conclusion for most of the issues and challenges I find is that they all could have been prevented or identified before harm was caused by performing a consistent SEO audit.
Personally, I perform monthly as well as quarterly checks on my own websites in addition to a variety of customer websites.
Thinking about the various issues I’ve encountered across a number of customer websites, I’ve developed a list of some top reasons to perform consistent SEO audits to increase and maintain website traffic and search engine rankings.
In today’s first of 3 series post, we’ll discuss two reasons you should strive to consistently perform SEO audits for your website.
