Allow me one moment to make a statement about what you are about to read and how it can change the way your online business operates.

Simply put, your business will be one or the other:

OPTION ONE: 

Most of you reading this post will either decide to put together a plan to purchase or implement local domain names for your business as a cost-effective method to drive more qualified local website traffic and sales.

-OR-

OPTION TWO:

Allow your competition to shut and lock the door to your business using one of the greatest search engine secrets, outside of capitalizing on type-in traffic, to generate greater customer growth and revenue: local domain names.

Successful and highly profitable online businesses attain great respect for web analytics.

Web analytics are imperative in determining how successful and effective your website operates and converts customers.

One of the first metrics I check when entering into a consultation or an agreement with a business for search engine optimization or search engine marketing services is the website bounce rate for both individual pages and overall website.

For those unfamiliar with this term, a website’s bounce rate is the number of visitors that arrive at a website, view one page, and exit without viewing another page within the website.

Website Bounce rate can be calculated as an overall numeric value of a page or entire website as an average, although it is typical to be reported as a percentage.

Bounce rate as a metric is a very instrumental metric to help guide businesses in understanding which pages are effective or ineffective in terms of interesting their visitors.

Exact match domains (EMDs) are domain names that contain the exact name of a business or an exact keyword for ranking high in search engines.

Because of the value and quality of such premium domains, people started registering exact match domains just to rank high and did not have anything worthwhile to offer.

Google launched an exact match domain algorithm to track such domains down and giving them less weight than those that were actually real websites and not spam.

So, today we will address the question of why companies should consider exact match domains when performing search engine optimization (SEO)?

If you’ve been around search engine optimization or even search engine marketing, then you understand and comprehend the power of link building and its vital importance to your website.

Whether you’ve enjoyed the glorious wonders of link building, with your website showered in thousands of comments, social shares, and love from related websites, or you’ve endured the horrifying ordeal of negative link building with utterly unrelated sites, fear not!

Today, we have a link-building nugget that will work its automagical powers to transform your website into a magnet for online brand ambassadors.

Content is King in the online world, or is it?

If your website has duplicate content, then you are losing the war to competitors as well as missing out on generating greater customer growth and revenue.

Search engine optimization has evolved over many years and will continue to do so in the years to come.

Before the introduction to a plethora of search engine algorithms and their multi-dimensional complexities, it was quite easy to stake your businesses claim to the front page of all major search engines for your respective industry.

There are many advanced SEO techniques that an average person wouldn’t see or ever comprehend when viewing a webpage that can be considered illegal or deceptive SEO.

From shady link building schemes to paid links to keyword stuffing to link stuffing to plagiarizing a competitor’s original content, there were and still are today many ways, some honest while many are deceitful, to arrive at the front page of all major search engines.

In today’s post, we hope to address the Content is King mentality of those businesses operating in gray-hat SEO, whether knowingly or unknowingly.

Today’s focus is publishing duplicate content in an effort to rank higher on the first page search engine results of all major search engines.

Ever wonder how individuals are able to have their image placed next to their Google search engine results as shown below? Welcome to the new future of search engine optimization: Google Authorship.

Google Authorship has been the talk of the town for individuals and businesses wanting to rank higher and more consistent in Google search.

Google Authorship, also known as Google Rank, is the new future of search engine optimization allowing authors to increase their search rankings click-through rates (CTR).

Another upside is Google Authorship allows for ownership of content, limiting the opportunity for online piracy. Click here for more on Google Authorship.

Over the last couple of weeks, we have been overwhelmed with the number of emails from individuals and businesses trying to implement Google Authorship for their website(s).

Today’s post will be a quick and easy how-to guide to help you successfully setup your Google Authorship account. in hopes of having your image placed next to your authoritative online works.

Ready, well then here we go…

How effective are billboard advertisements in comparison to premium domain names?

Well, that’s a loaded question based on who you ask, where they live, and their perspective on life as well as their habits as a consumer.

From global to national to regional to local search engine marketing, Kickstart Commerce has a plethora of experience in helping customers to find the best media combinations or medium whereby their marketing and advertising spend will achieve the greatest return on investment (ROI).

And what a challenge this is due to the nature of each customer we partner with attaining various business nuances to take into consideration.

In today’s post, we’ll attempt to uncover the advantages and disadvantages of both billboards and premium domain names.