A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level.

There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company.

When entering into the domain industry with great hopes, wishes, and dreams of striking it rich as a domain investor, most domain investors would ever imagine having to mortgage their house in order for their dream to be realized.

Well, that very thought as well as few others was considered by Drew Wash — a long-time domain investor, and entrepreneur of MovingSites.com, a host of website communities designed to bring experts together.

From week to week, I receive a number and variety of wide-ranging questions and inquiries pertaining to WordPress websites.

I recently received an inquiry in regards to how easy or difficult it is to password protect an entire WordPress website from the general public.

Of course, there are a number of ways to achieve a fully protected and private WordPress website.

Have you ever wondered how to track online ad or link traffic from external websites to your website using Google Analytics?

Tracking online traffic, web traffic in general, is often a topic causing many persons to glaze over, literally and figuratively.

Truth is tracking web traffic is quite simple. In fact, you encounter trackable links daily as you use the web to perform a variety of tasks, yet you may not have realized it upon first glance.

Nevertheless, there’s no excuse today for website owners and operators to be in the dark on the origin of website traffic.

There are a growing number of non-paid and paid web analytics services available, varying in level of complexity, to help uncover where from and who is sending traffic to your website.

And although I won’t cover all the the tools, there is a FREE and easy-to-use tool that allows you to track web traffic to your website.

I received an email yesterday afternoon from GoDaddy that reminded me I have two websites that I’ve not transitioned to HTTPS.

In the last few years, there has been an uptick in the number of websites that have transitioned from HTTP to strictly HTTPS.

Of course, many website owners transitioned their websites to HTTPS from HTTP upon hearing Google would consider and likely bump website search rankings for those in full HTTPS compliance.

Nevertheless, the interesting thing about the GoDaddy email is that it is stoked with a bit of subliminal fear using a number of terms throughout the email multiple times.

Amidst big brands such as Amazon, Walmart, and the list goes on, small businesses account for quite a bit of market share.

Google estimates that there are approximately 115 million small businesses in the world while the United States of Small Business Administration Office of Advocacy estimates that there are 28.8 million businesses in the US alone.

Of course, there’s much discussion to be had pertaining to what specific attributes must be realized to qualify as a small business. But I’m not writing to debate those finer points.

With both numbers on the rise annually, one has to wonder how small businesses are able to affordably differentiate themselves, especially when considering small businesses with a strict local or hyper-local presence.

How many oil change, dog grooming, nail salon and other local-centric business services do you pass daily going to and fro?

If you’re like me, then you’re likely surrounded by a growing number of small businesses, varying in name, peddling similar services in hopes that a potential customer remembers their business when the need arises.

Hoping that customers remember your business in a sea of competitive small businesses offerings is not a sound plan for existing or growing local market share.

But here’s something to ponder. Would you be interested in uniquely differentiating your business from the competition using an emoji domain?