As quiet as it is kept, I’ve released yet another eBook designed to help small business owners grow their local business.

But Shh…, don’t tell your competitors before you had a chance to read, plan and execute Local Domain SEO strategies.

What is Local Domain SEO, and how will it help my small business?

In comparison to 84-page A Practical Guide to Effective SEO read, the latest release of Local Domain SEO is a quick and short 26-page read comprised of the following:

How can I increase my website’s traffic and search rankings?

This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generate more qualified traffic.

And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.

For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.

Then there are those who have a static website I recommend content marketing via blogs and articles.

And let us not be quick to forget or diminish the value of social media networks.

Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.

In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing, and sustaining a few niche websites I’ve started in recent weeks.

I tried my very best to document the 108 actions I’ve used and followed, per my SEO guideline.

Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes of capturing qualified customers.

So if you’re ready, let’s get started!

Like clockwork, I receive an email or phone call every few months from either a prospecting or existing customer questioning me about the value of buying and forwarding expired domains to their website.

Most of the time, those that are inquiring about such SEO magic usually have run across some forum thread, or an outdated article claiming to have achieved increased rankings or page one ranking across major search engines.

Obviously, just because one reads this type of SEO nonsense on the Internet, without a thorough and deeper investigation, does not make it search safe, nor the gospel truth.

I know, if this is you, I’m putting a damper on your newly found silver-bullet SEO.

However, there are pros and cons to consider when buying and forwarding expired domains as a part or the sum of your SEO strategy and effort.

Sometimes you can do more harm trying to sell a domain during a news frenzy, than any other time.

I make this statement based on perusing various domaining news bytes and coming across an article entitled, “‘Ebola.com’ can be yours for $150,000”.

The article, written by CNBC’s Jeff Daniels, focuses on Jon Schultz, the owner of premium domain Ebola.com, and his interest to sell the domain name after purchasing it for an undisclosed amount in 2008.

I recently read a Clickz.com article that I thought was quite interesting entitled “The Home Page Is Dead and Microsites Are the Future – What That Means for New gTLDs”.

It’s a very intriguing article based on the premise that website home pages are dying by the wayside due to more companies using microsites in the future to shorten the sales conversion process.

The author, Jennifer Wolfe, briefly discusses her experience of trying to book a hotel using Marriott.com.

In short, she was unable to to find the hotel that she walked past daily because the home page did not have an effective way to search for hotels and was organized in an ineffective manner.

So what did Wolfe do when met with an antiquated home page?