Like clockwork, I receive an email or phone call every few months from either a prospecting or existing customer questioning me about the value of buying and forwarding expired domains to their website.
Most of the time, those that are inquiring about such SEO magic usually have run across some forum thread, or an outdated article claiming to have achieved increased rankings or page one ranking across major search engines.
Obviously, just because one reads this type of SEO nonsense on the Internet, without a thorough and deeper investigation, does not make it search safe, nor the gospel truth.
I know, if this is you, I’m putting a damper on your newly found silver-bullet SEO.
However, there are pros and cons to consider when buying and forwarding expired domains as a part or the sum of your SEO strategy and effort.