Over the last 10 plus years, I’ve been on a winding course of Internet entrepreneurship that has lead me to crash and burn a number of times with various ideas and concepts.

From printing and graphic design to IT consulting and support to web design and development to designing and selling t-shirts to women’s boutique to disaster and emergency communications to non-profit and religious websites, I’ve done it all.

However, the one constant in all of the businesses mentioned above was my reliance on effective search engine rankings and search engine optimization (SEO).

Overall, the experience was phenomenal and chock full of life and business lessons that small business owners and professionals alike could learn and benefit.

From search penalties to de-indexation to stupid and costly mistakes to the mountain-top of page one ranking for hundreds of highly competitive keywords and cash registers converting and ringing nothing but profitable success, I’ve knowingly and unknowingly have experienced my fair share of search engine failures and successes.

Today, as a seasoned SEO consultant, I’m privileged to consult and coach a wide variety of customers and the question I receive the most from small business owners is, “Are there any SEO strategies and techniques that I can implement myself?”

Understanding that small business owners are typically short on time and money in some cases, I set out to create a simple and easy-to-use guide to help lead small business owners down the SEO path in achieving sustainable and profitable SEO results.

As I begin to chronicle the process from A to Z of all customers and their path from inefficient to efficient SEO efforts, I began to notice the same SEO techniques and strategies were being implemented, customer after customer.

Audit after audit, I noticed that most small business owners with websites suffered from the same low-hanging, SEO inefficiencies.

A Practical SEO Experiment

Documenting these various SEO inefficiencies and issues in great detail, I set off to blaze a trail in creating a do-it-yourself SEO guide for small business owners with websites.

This affordable guide, aiming to be priced at a fraction of the cost of my one-hour consultation fee, would aim to help small business owners attack and correct the low-hanging SEO inefficiencies without paying exuberant consultation fees, which easily climb into the thousands.

This practical SEO guide would also allow small business owners the opportunity to implement SEO strategies and techniques on their own without having to know technical jargon or years of SEO experience at all.  How did the experiment go?

The Do-It-Yourself SEO Guide is Born for Small Business Owners and Professionals

A Practical Guide To Effective SEO.In short, the do-it-yourself SEO experiment of creating a practical SEO guide was a hit and success with customers.

So much that the guide has lead to Kickstart Commerce receiving more SEO coaching and consulting business.

And in an effort to help even more small business owners, I’ve since rewritten and extended the guide into an 82-page pdf eBook: A Practical Guide to Effective SEO.

It brings me great joy today to launch this new eBook, packed with illustrative examples, easy-to-use SEO code examples, worksheets and checklists, and hidden bonus SEO materials, geared towards helping small business owners implement practical SEO to increase search rankings and website traffic.

What’s in A Practical Guide To Effective SEO?

Priced for small business owners, and marketing and technology professionals looking for affordable do-it-yourself SEO as opposed to spending thousands on a SEO firm or consultant, the eBook covers 11 proven principles of SEO that will take you from no existence to page one and two listings in search engines in no time.

In addition, You’ll learn all about SEO basics and the importance of each principle and it’s role in SEO ranking.

You’ll learn what not do in regards to SEO as well as what to do to remain search-engine safe.

That said, it will take diligence and patience to complete the entire eBook, and consistently and tirelessly repeat the SEO strategies and techniques to bring about increased search rankings and website traffic.

What are you waiting for?  Hurry and grab your copy today!


Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.