Over the last 10 plus years, I’ve been on a winding course of Internet entrepreneurship that has lead me to crash and burn a number of times with various ideas and concepts.

From printing and graphic design to IT consulting and support to web design and development to designing and selling t-shirts to women’s boutique to disaster and emergency communications to non-profit and religious websites, I’ve done it all.

However, the one constant in all of the businesses mentioned above was my reliance on effective search engine rankings and search engine optimization (SEO).

Overall, the experience was phenomenal and chock full of life and business lessons that small business owners and professionals alike could learn and benefit.

From search penalties to de-indexation to stupid and costly mistakes to the mountain-top of page one ranking for hundreds of highly competitive keywords and cash registers converting and ringing nothing but profitable success, I’ve knowingly and unknowingly have experienced my fair share of search engine failures and successes.

Today, as a seasoned SEO consultant, I’m privileged to consult and coach a wide variety of customers and the question I receive the most from small business owners is, “Are there any SEO strategies and techniques that I can implement myself?”

Understanding that small business owners are typically short on time and money in some cases, I set out to create a simple and easy-to-use guide to help lead small business owners down the SEO path in achieving sustainable and profitable SEO results.