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Kickstart Commerce - Digital strategies for greater customer growth and revenue
  • Home
  • About
    • Meet Alvin Brown
  • Domain Investing
    • Getting Started
    • Why Domains Cost So Much
    • When Buying Domains…
    • Buying & Selling Domain Names
    • Finding & Buying Expired Domains
  • Domain Aftermarket
    • Today’s Domain Auctions
    • Expiring No-Bid Domains
    • Expiring Emoji Domains
  • Events
  • Podcast
  • Resources
    • Who Owns Premium Domain Names
    • Free Local Domain SEO Guide
    • Free Geo Domain Guide
    • Domains In The Wild
    • Advertise Your Domain Names
    • How-To Guides & Tutorials
  • Contact
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Domain Names Microsites Optimization Ranking

The Death of the Home Page, Microsites and New Domain Extensions

October 14, 2014 No Comments
Written by: Alvin Brown

I recently read a Clickz.com article that I thought was quite interesting entitled “The Home Page Is Dead and Microsites Are the Future – What That Means for New gTLDs”.

It’s a very intriguing article based on the premise that website home pages are dying by the wayside due to more companies using microsites in the future to shorten the sales conversion process.

The author, Jennifer Wolfe, briefly discusses her experience of trying to book a hotel using Marriott.com.

In short, she was unable to to find the hotel that she walked past daily because the home page did not have an effective way to search for hotels and was organized in an ineffective manner.

So what did Wolfe do when met with an antiquated home page?

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