I recently read a Clickz.com article that I thought was quite interesting entitled “The Home Page Is Dead and Microsites Are the Future – What That Means for New gTLDs”.
It’s a very intriguing article based on the premise that website home pages are dying by the wayside due to more companies using microsites in the future to shorten the sales conversion process.
The author, Jennifer Wolfe, briefly discusses her experience of trying to book a hotel using Marriott.com.
In short, she was unable to to find the hotel that she walked past daily because the home page did not have an effective way to search for hotels and was organized in an ineffective manner.
So what did Wolfe do when met with an antiquated home page?