Over the weekend, I had an opportunity to catch up on a few articles pertaining to SEO.

One of the articles isn’t an article as much as a tutorial video. I’m not certain it’s a tutorial video either, as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re unfamiliar with Rand, his background, and his expertise as owner and founder of Moz.com, then you’re missing out on value-add content applicable to growing your business.

Rand randomly chooses a topic to share and expound upon each Friday for the search marketing and business world to gain greater insight. He shares by way of a video called Whiteboard Friday.

If you don’t subscribe, then you ought to go forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about its digital presence: selecting a domain name.

Whether good, bad, or plain Jane ugly results, you’ll live with the consequences of the selected domain name for your business.

Recently GoDaddy hosted a well-attended Hangout about the ins and outs of buying expired domains on GoDaddy’s auction platform.

I registered but didn’t get to attend due to celebrating a friend’s birthday with breakfast. And it was a GOOD breakfast too.

But fortunately for me and now you, GoDaddy recorded the hangout.

Grab a drink and a snack. You have quite a bit of reading to do today… 😀

If you’ve been around this blog long enough, then you know that I have an affinity with geo-related and geo-service domains.

Most people within the domain industry tend to qualify geo service domains as exact match domains.

Personally, I too often define geo service domains not to be only exact matches but also partial match domains.

Note from Alvin: I’m back and today I have a special treat for you. Today’s post is shared with you from a gentleman that lives and operates businesses on the opposite side of the world from myself.

Hailed as a digital transformation extraordinaire in his own right, he’s the Founder and CEO of dotstories.com, and has been actively engaged and involved in the “dot brand” world quite early.

Today I’d like to introduce to you and have you warmly receive Guillaume Pahud, and his thoughts and findings on whether or not the “dot brand” replaces or complements your existing website. Enjoy and take it away Guillaume… 🙂

As of late, there have been many conversations surrounding the new domain extensions, also known as new top-level domains (TLDs).

.com domains have long been king in terms of the online world for the last 30 years and counting.

However, 596 brands, brands like American Express, Ford, Abbott and more, have applied or are applying to stake their claim in owning their dot brand TLD – the last part of the domain name – called the “dot brand”.

Seventy-five percent of these global brands, or 447 brands, commonly operate their websites today using a .com domain.

Nevertheless, the question that most have been pondering and asking about the release of the dot brand extensions still remains:

Are brands willing to migrate from their “brand.com” main site to a new dot brand, or extension more in line with their industry and line of business?