From month to month, I plan to share and discuss with you inside pay-per-click advertising (PPC) tips and tricks to help you save money on your PPC spend while increasing the quality of your PPC traffic and leads.

This month, I’ll help you understand how to use a simple feature called a PPC multiplier to cherry-pick the cream of the crop for most qualified searchers clicking through to your website and converting to a sale (hopefully a repeat customer too!).

If you’re in the dark on using PPC multipliers, then this article is going to help your PPC efforts across the board, avoid the most common PPC mistakes.

You’ll see a night and day difference in your PPC campaign and ad performance in all aspects.

However, if you’re familiar with PPC multipliers, then this article will serve you well as a reminder and gauge to use when managing your PPC campaigns and ads.

So, let’s get started…

Today is one of those days that I feel like sharing a round-up post with you.

It’s been a while since I’ve last highlighted any of my pay-per-click advertising adventures, so I thought I would take a moment to round up and share with you some of my best PPC content for small businesses.

Coined “PPC advertising toolbox for small business”, I’ve chosen to cover this common search marketing service used by many small business owners as a consistent and primary means to earning more customers and driving more business.

As you read throughout this PPC round-up, one thing to keep in mind about search marketing is that you’re going to spend either time or money in hopes of capturing targeted or qualified leads.

And with most of us running amazingly short on time, this leaves us with no other choice than to pony up the cash in hopes of turning the pay-per-click advertising faucet in our favor.

I invite you to read and share each PPC post within this round-up with your professional and social networks.

All in all, this PPC round-up is sure to help you avoid common PPC pitfalls as well as shed light on techniques and tactics that you may not have ever thought about or been exposed to.

• Pros and Cons of Pay-Per-Click Advertising.
• Pros and Cons of Pay-per-click (PPC) and Search Engine Optimization (SEO).
• The Good, Bad, and Ugly of Pay-Per-Click Advertising.
• PPC Advertising Networks: Pros and Cons of Facebook and Google.
• 8 PPC Campaign Tips For Profitable Results.
• PPC Series: PPC campaigns and commonly made mistakes.

Please do compare and contrast this content collection with how your business has previously executed, is executing or plans to execute PPC to increase traffic and overall sales.

Enjoy this round-up, and let it lead you to consistent, profitable PPC success!

How can I increase my website’s traffic and search rankings?

This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generate more qualified traffic.

And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.

For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.

Then there are those who have a static website I recommend content marketing via blogs and articles.

And let us not be quick to forget or diminish the value of social media networks.

Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.

In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing, and sustaining a few niche websites I’ve started in recent weeks.

I tried my very best to document the 108 actions I’ve used and followed, per my SEO guideline.

Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes of capturing qualified customers.

So if you’re ready, let’s get started!

In the recent weeks, Google has gone on record stating that websites that use HTTPS (Hypertext Transfer Protocol Secure) will receive a bump in their website’s search rankings.

If you have not a clue as to what I’m talking about, when I say “HTTPS”, then I suggest you read up on SSL (Secure Sockets Layer) and HTTPS, and why and when they’re to be used.

In short, banking, shopping, email and social media service providers are among the top users of SSL.

SSL is used primarily to keep data encrypted and private from those snoopy eyes trying to pry into the most intimate details of your life. SSL only protects the transferring of data from one connection point to another.

As a matter of fact, if your banking, email, social media, and online shopping providers are not using SSL, the chance of your sensitive data (i.e., credit card information, social security, passwords, username) being compromised is at a greater risk.

Also, just because SSL is used doesn’t mean that the database one stores your information in is secure.

Again, SSL on deals with securing your data as it is transferred throughout wild superhighway known as the Internet. But I digress.

So why then is SSL being used in search such a big factor at all is probably your question?

This is the last installation of our 3-part series for the 15 Social Media Tips To Drive Website Traffic And Conversions.  We covered the first 10 social media tips in Part I and Part II, and now will we cover our final 5 social media tips.  It’s our hope that you’ve gained valuable insight into how to effectively use social media to increase website traffic and conversions. Let’s get started discussing our last 5 social media tips.

If you read the first installment of our 3-part series, 15 Social Media Tips To Drive Website Traffic And Conversions, and found value in the provided tips, then you’re sure to find even more value in today’s social media tips we’ll shed light on.

Today, we’ll continue to cover the next 5 tips of 15 Social Media Tips To Drive Website Traffic And Conversions.

Since its conception, the world wide web, simply referred to today as the Internet, has taken the world by storm. From creating new opportunities for global commerce to staying in 24/7 contact with friends and family, the Internet has forever changed how we live our lives.

Just as the Internet has and continues to do as time passes, social media has made our world shrink. Websites like GeoCities, MySpace, Twitter, Facebook, Google+ LinkedIn, Vine, and Instagram have opened doors for online networking and business that weren’t there before. Citizens from countries miles apart are instantly able to share various bits of information with one another via this miracle we call the internet.