Today is one of those days that I feel like sharing a round-up post with you.

It’s been a while since I’ve last highlighted any of my pay-per-click advertising adventures, so I thought I would take a moment to round up and share with you some of my best PPC content for small businesses.

Coined “PPC advertising toolbox for small business”, I’ve chosen to cover this common search marketing service used by many small business owners as a consistent and primary means to earning more customers and driving more business.

As you read throughout this PPC round-up, one thing to keep in mind about search marketing is that you’re going to spend either time or money in hopes of capturing targeted or qualified leads.

And with most of us running amazingly short on time, this leaves us with no other choice than to pony up the cash in hopes of turning the pay-per-click advertising faucet in our favor.

I invite you to read and share each PPC post within this round-up with your professional and social networks.

All in all, this PPC round-up is sure to help you avoid common PPC pitfalls as well as shed light on techniques and tactics that you may not have ever thought about or been exposed to.

• Pros and Cons of Pay-Per-Click Advertising.
• Pros and Cons of Pay-per-click (PPC) and Search Engine Optimization (SEO).
• The Good, Bad, and Ugly of Pay-Per-Click Advertising.
• PPC Advertising Networks: Pros and Cons of Facebook and Google.
• 8 PPC Campaign Tips For Profitable Results.
• PPC Series: PPC campaigns and commonly made mistakes.

Please do compare and contrast this content collection with how your business has previously executed, is executing or plans to execute PPC to increase traffic and overall sales.

Enjoy this round-up, and let it lead you to consistent, profitable PPC success!