Today is one of those days that I feel like sharing a round up post with you.

It’s been a while since I’ve last highlighted any of my pay-per-click advertising adventures, so I thought I would take a moment to round up and share with you some of my best PPC content for small business.

Coined “PPC advertising toolbox for small business”, I’ve chosen to cover this common search marketing service used by many small business owners as a consistent and primary means to earning more customers and driving more business.

As you read throughout this PPC round up, one thing to keep in mind about search marketing is that you’re going to spend either time or money in hopes of capturing targeted or qualified leads.

And with most of us running amazingly short on time, this leaves us with no other choice than to pony up the cash in hopes of turn the pay-per-click advertising faucet in our favor.

I invite you to read and share each PPC post within this round up with your professional and social networks.

All in all, this PPC round up is sure to help you avoid common PPC pitfalls as well as shed light on techniques and tactics that you may not have ever thought about or been exposed too.

  • Pros and Cons of Pay-Per-Click Advertising
  • Pros and Cons of Pay-per-click (PPC) and Search Engine Optimization (SEO)
  • The Good, Bad and Ugly of Pay-Per-Click Advertising
  • PPC Advertising Networks: Pros and Cons of Facebook and Google.
  • 8 PPC Campaign Tips For Profitable Results
  • PPC Series: PPC campaigns and commonly made mistakes.

Please do compare and contrast this content collection with how your business has previously executed, is executing or plans to execute PPC to increase traffic and overall sales.

Enjoy this round up, and let it lead you to consistent, profitable PPC success!

Pros and Cons of Pay-Per-Click Advertising

If you’re new to the PPC world, then no worries as I have a quick-read intro post that is sure to help you gather basic understanding and insight into the pros and cons of PPC advertising.

After reading this post, you’ll be well on your way and armed with knowledge of whether or not PPC advertising is the right search marketing service for your business.

Pros and Cons of Pay-per-click (PPC) and Search Engine Optimization (SEO)

If you are new to PPC and SEO, and trying to figure out which is going to bring you the biggest bang for your dollar, then this detailed PPC and SEO overview is just what the search doctor ordered for you.

Learn about when, why, and how you should use both PPC and SEO as it pertains to boosting targeted website traffic, A/B testing, increasing search rankings, and more…

The Good, Bad and Ugly of Pay-Per-Click Advertising

Not everyone that attempts PPC has been fortunate enough to pay pennies on the dollar for leads that generated 100 or 1000 times their cost in profits.

Matter of fact, most businesses that attempt to brave the PPC waters without thoroughly understanding the ins and outs of PPC end up unknowingly shoveling over wheelbarrows of cash they couldn’t afford to lose, if the truth be told.

I discuss my top 5 reasons why PPC looks good, bad and ugly for most business owners as well as discuss the good of PPC.

Outlined in this post are steps you need to consider and take as well as highlight PPC tools, networks and strategies to add to your mighty PPC arsenal to boost not only traffic but campaign ROI.

PPC Advertising Networks: Pros and Cons of Facebook and Google.

It’s not long into your PPC adventure that you find out about the titans of this search marketing service: Facebook and Google.

In this post, I help you weigh the pros and cons of both Facebook and Google to help you best determine which PPC advertising network is best suited for your business to gain and convert the most qualified leads into repeat customers.

8 PPC Campaign Tips For Profitable Results

This post by far has been one my post shared and engaging PPC posts I’ve ever written besides this round up (hopefully).

I share 8 detailed tips and insight for you to successfully execute PPC campaigns that spawn profitable results.

PPC is very much a wash, rinse and repeat type of activity that one cannot afford to become negligent or lackadaisical managing.

When diligently performed, these 8 steps will allow you to not only crush the competition, but have them spending money and breaking the bank to the tune of 10 to 100 times your PPC cost.

Read up and start implementing these 8 PPC campaign tips, and be on your way to increased customers and profitability.

PPC Series: PPC campaigns and commonly made mistakes.

In a two-part series, I cover in great detail the most costly PPC mistakes made by businesses who haphazardly engage in PPC without one ounce or thought towards researching, planning and strategizing.

In Part I, I build a case for the first 4 of 10 commonly made mistakes as I explain the following:

  • danger in not specifying geographic targets
  • not including keywords in PPC ads
  • incorrect usage of PPC match type
  • the eggs-in-all-one-basket type of PPC strategy

In Part II, I pick up from where I left off in Part I but focus on the following:

  • how costly it is not to gauge the PPC efforts of your competition
  • not funneling PPC traffic correctly
  • the “real” cost of setting and forgetting PPC ads
  • incorrectly or not measuring PPC ads and campaigns at all
  • the dangers of broad PPC
  • the inverse of good ole’ “I’ll pay whatever it takes to be #1” PPC strategy
Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.