From month to month, I plan to share and discuss with you inside pay-per-click advertising (PPC) tips and tricks to help you save money on your PPC spend while increasing the quality of your PPC traffic and leads.

This month, I’ll help you understand how to use a simple feature called a PPC multiplier to cherry-pick the cream of the crop for most qualified searchers clicking through to your website and converting to a sale (hopefully a repeat customer too!).

If you’re in the dark on using PPC multipliers, then this article is going to help your PPC efforts across the board, avoid the most common PPC mistakes.

You’ll see a night and day difference in your PPC campaign and ad performance in all aspects.

However, if you’re familiar with PPC multipliers, then this article will serve you well as a reminder and gauge to use when managing your PPC campaigns and ads.

So, let’s get started…