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Digital strategies generating customer growth and revenue.

Microsites

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If you’ve been around the domain industry two seconds or longer, then you’ve likely heard the name Rick Schwartz, also known as the DomainKing™.

He’s certainly not a new face to industry. A living legend, by many standards, not short on vision, stories, and facts/opinions about domain, business, and life in general, having held more than 30 jobs in a 5 year span. Continue reading

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Everyone and their grandmother, if not great-grandmother by now, use emoji — billions daily in collective use — to communicate a multitude of thoughts and expressions daily.

Whether by email, text, chat, clothing, or billboards, emoji marketing has nearly touched every possible form of communication, including domain names.

From Apple to Taco Bell to Domino’s to name a few, a growing number of brands are committing more and more marketing and advertising dollars to the use of emoji marketing.

One of the most recent announcements for brands entering the emoji marketing space with their own branded emoji — the pickup truck — is Ford Motor Company. Continue reading

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It’s not everyday I stumble upon a business or personal brand actively growing their business through the use of new top-level domains (new gTLDs).

When I do, I find most business or personal brands are simply experimenting with such domains with no sign of commitment or results.

However, I recently stumbled upon a LinkedIn post containing a video promoting an Energy Management Consultancy based here in Austin, Texas. Continue reading

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If you have a website — which is nearly everyone and their grandmother — and have not implemented a newsletter or mailing list sign up form, then you are totally missing out on a good monetization opportunity.

And if you carelessly shrug your shoulders at the thought of possibly monetizing your website, then at least think about the opportunity of growing organic traffic.

Executing a sound popup form upon scroll, entry, or exit, or a sidebar, footer, or header sign up form is a MUST for every website I develop. Why? Continue reading

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A very common theme in the domain industry is venturing into the abyss of domain development. Domain investors often times are lead to consider domain development for a number of reasons.

Domain investors often conclude how lucrative the opportunity of domain development can be to increase the domain’s overall value as well as the opportunity for residual income by way of a full-fledge online business.

From personal experience, domain development is very much as deceiving as attempting to understand truly how big an iceberg is at surface level. Continue reading

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There’s not too many people would quit or forgo business school or college to immediately start a business.

But today’s guest, Marianna Felsman, did just that decades ago on her way to becoming partner and entrepreneur of BlueAir, a thriving Austin-based Heating, Ventilation, and Air Conditioning (HVAC) services company. Continue reading

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When entering into the domain industry with great hopes, wishes, and dreams of striking it rich as a domain investor, most domain investors would ever imagine having to mortgage their house in order for their dream to be realized.

Well, that very thought as well as few others was considered by Drew Wash — a long-time domain investor, and entrepreneur of MovingSites.com, a host of website communities designed to bring experts together. Continue reading



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