Naming a product, service, company, or project can be very time-consuming, to say the least. In fact, sometimes, selecting a name can be more challenging than actually executing the idea.

Nothing kills the mood like checking the domain availability only to find out that someone else had your same thought and beat you to it first. Now what?

Should domain investors seriously consider “sweet spot” domain investing as a viable strategy?

This very came came to mind as I watched, listened, and reviewed Paul Nicks’ — Vice President, Aftermarket at GoDaddy — NamesCon keynote: Domain Trends & Insights.

Years come and go about as fast as one breathes the precious air of life, so I’ve been told.

While 2018 has sailed on by the domain industry, we’re embarking upon the journey we’ll come to know as 2019.

And just like my wild domaining predictions of 2018, I’ve had some time to think, research, and prepare predictions for what to expect in domaining for 2019.

Many domain investors learn to effectively manage their domain portfolios by trial and error.

I can tell you from experience that this method of domain portfolio management can get quite expensive to say the least.

However, I wisened up from my days of reckless domain portfolio management thanks to help from a few seasoned domain investors.

While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.

From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.

As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.

Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too.

It’s crazy to realize the Internet is a little over 30 years old. Although I date myself when saying I remember life before the Internet and email, the invention of the Internet has forever transfigured how we live life and do business.

In some ways, the Internet has brought us together. In other ways, not so much.

From idea to planning to operate to find an audience, all personal and business brands have likely struggled with one thing when considering their launch.

Whether a new service, product, solution, or brand in general, finding the perfect domain can often feel like trying to find a needle in a haystack, thousands usually base the name of their brand on the availability of a .com domain name.