Day Two opened the doors to many more exhibitors as well as a CMS Summit Keynote from Robert Jacobi, Executive Vice President of Perfect Dashboard.

As with Day One of MERGE!, the day was filled with many sessions and networking opportunities.

It’s hard to believe a year has passed since MERGE! burst onto the scene in its inaugural debut.

Many attendees have converged to meet in Orlando, Florida this year at the Hilton Orlando Lake Buena Vista – Disney Springs Area to pick up where we left off last year discussing an array of digital principles — Domains, Hosting, Digital Search, CMS, Cryptocurrency, IP, Blockchain, eCommerce and Security.

If you’re new to the domain investing (even if you’re not), then you likely encounter a how cumbersome of a task it is to identify undervalued domains.

From NameJet to GoDaddy to Dynadot to SnapNames along with many more domain auction aftermarket platforms, identifying and narrowing in on undervalued domains — whether expired, public, private, or closeout — is a full time job in itself.

Thousands of domains expire in auction daily (as a subset of data is shown via DomainState.com chart below), and an unidentified number of those domains go on to be caught, or deleted and made available for hand registration (small percentage, but still happens).

It’s now weeks before the 2nd Annual MERGE! Conference — a digital asset conference event gathering a number of different conferences under a single roof and with a common access pass.

As a new conference bursting onto the domain conference scene in its inaugural debut last year, I wasn’t sure what to expect although I had attended insightful events, DNHouston and DNSeattle, leading up to it.

Little did I realize, MERGE! was perfect “next” event and stepping stone to have attended. I encourage all to consider attending MERGE! this year — especially domain investors — based on the following 5 reasons:

Whether you’re a novice or expert domain investor, we’re all faced with many decisions on a daily that can greatly impact the profitability of a domain portfolio.

One decision that eludes most domain investors is simple, yet soul stirring question:

What will happen to your digital estate when you die?

Not only should domain investors consider their domain portfolio, but what will happened to your social profiles, personal and business websites, email, and the list of digital assets goes on?

Specifically, if you invest in domain names, what will happen to and with your domain portfolio upon your exit from this life?

Figuring out what to name your company is just the tip of the iceberg, especially when hoping to secure a matching .com domain for a web presence.

Whether you’re in the pre-launch stage of your business, or you’ve been in business a number of years and in search of an upgrade domain, there are many things and actions to consider when selecting a domain to best represent your brand — especially when the domain is registered and owned by someone else.

The first time I met George Verdugo — a long-time domain investor and developer, and entrepreneur of dotMediaBrands.com, he was sharing an interesting story at MERGE! about how his course of action regarding the development of multilingual domains, specifically Spanish Domains.