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Digital strategies generating customer growth and revenue.

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If you’re new to the domain investing (even if you’re not), then you likely encounter a how cumbersome of a task it is to identify undervalued domains.

From NameJet to GoDaddy to Dynadot to SnapNames along with many more domain auction aftermarket platforms, identifying and narrowing in on undervalued domains — whether expired, public, private, or closeout — is a full time job in itself.

Thousands of domains expire in auction daily (as a subset of data is shown via DomainState.com chart below), and an unidentified number of those domains go on to be caught, or deleted and made available for hand registration (small percentage, but still happens).

DomainState.com - Daily DNS Changes

One of my favorite platforms to find undervalued domains in auction is GoDaddy’s Aftermarket.

With one of the largest domain auction inventories known to man, GoDaddy has become a go-to for many domain investors in search of undervalued domains.

Although I got acclimated to bidding and winning expired domain auctions using GoDaddy’s popular searches — Most Active, Expiring, Ending Soon, etc, — where I’ve discovered and realized the greatest success is creating using GoDaddy’s Saved Searches functionality.

Domain Auction Aftermarket

While it may not be a big deal to you, it is when you consider the hundreds of thousands of domains that expire in auction via the GoDaddy Aftermarket.

And although it’s just as easy to enter keywords and domains into the free form search box, Saved Searches offers the following advanced search functionality (green highlights are preferences for my own searches):

  • Keywords – Filter domain auction inventory by keyword using Exact Match, Begins With, Contains, and Ends With options;
  • Price – Filter domain auction investors by list price using a minimum or maximum price;
  • Type – Filter domain investor by sale type: Auction (Public, Expiring), Buy Now (Public, Closeouts, Value-Priced), Offer/Counter-offer and DomainConnect (High-value domains for private sale through GoDaddy Executive Account Services);
  • Extensions – Filter domain auction inventory by domain extension (tld) – includes new domain extensions, but I prefer .com;
  • Characters – Filter domain auction inventory by domain length, dashes and/or digits, and character pattern;
  • Domain Age – Filter domain auction inventory by domain in years using minimum and maximum (i.e., 3, 5, 7, 10, 15 and 20 as min values).
  • Attributes – Filter domain auction inventory by category, buy now option, includes appraisal, website included, invite-only, on-sale items, featured names, and search for specific item number;
  • # of Bids – Filter domain auction by number of bids using Exact, More Than and Less Than options;
  • Traffic – Filter domain auction inventory by estimated monthly site traffic (not a solid metric/feature to use in my opinion due to automated web traffic)
  • Ending In… – Filter domain auction inventory by auction end date.

Saved Search Feature - Advance Search Attributes

As you read and can see above, the Saved Searches functionality provides quite a bit of leverage whittle down hundreds of thousands in domain auctions to manageable list.

But to achieve this feat as well as create a profitable domain portfolio, you’ll MUST define a sound strategy for how to effectively made good use of Saved Searches.

In the tutorial video below, I reveal a bit of my strategy and how to use GoDaddy Auctions’ Saved Search feature to find undervalued domain auctions, specifically expired and closeout auctions.

Watch the tutorial, and do leave me questions or comments about how you use or intend to use GoDaddy Auctions’ Save Search functionality.

Thanks and that’s all for now!

Meet Alvin Brown

He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.

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