And so the question goes…

Is redirecting expired domains really worth my time and money?

Okay, so you’ve successfully completed your expired domains homework, checking off the following boxes:

• Found niched expiring domains in auction ending soon
• Performed monthly search and CPC check of domains
• Ensured expired domains were not banned by Google
• Researched expired domains using WayBack Machine
• Identified active backlink profile using Google, Majestic or ExpiredDomains.net

Now that your thorough research is complete, bids placed, expired domain auctions won and successfully transferred to your account, I’m certain you’re wondering what to do next, right?

Can you really boost traffic and search rankings using, more specifically redirecting, expired domains?

What if I told you that you could increase your web traffic by double redirecting expired domains?

Before I answer that question with a YES, hopefully, you gave a bit of thought to how you would use expired domains long before you got all starry eyed and in love with your precious new found gems of domains.

You did give thought and draft a plan before bidding on expired domains in auction, right?

Over the weekend I had an opportunity to catch up a few articles as it pertains to SEO.

One of the articles really isn’t an article as much as it is a tutorial video. I’m not certain it’s a tutorial video either as much as it is a knowledge share.

Nevertheless, the knowledge share is by Rand Fishkin. If you’re not familiar with Rand, his background and expertise as owner and founder of Moz.com, then you’re missing out on value-add content that’s applicable to growing your business.

Each Friday, Rand randomly chooses a topic to share and expound upon for the search marketing and business world to gain greater insight about. He shares by way of video called Whiteboard Friday.

If you don’t subscribe, then you ought to going forward. You’re missing out on a lot by not subscribing.

In this edition of Whiteboard Friday, Rand talks about one of the most imperative a decision a business makes about it’s digital presence: selecting a domain name.

Whether good, bad, or plain jane ugly results, you’ll live with the consequences of the selected domain name for your business.

Recently GoDaddy hosted a well attended Hangout about the ins and outs of buying expired domains on GoDaddy’s auction platform.

I registered but didn’t get to attend due to celebrating a friends birthday with breakfast. And it was a GOOD breakfast too.

But fortunately for me and now you, GoDaddy recorded the hangout.

Is it pivotal for your business to own a .com domain? That’s the question of the hour today.

Today’s title plays on a massive $254 million Series C investment with a whopping $2.8 billion valuation recently awarded to Pivotal, a software and services company that provides agile development services on an open source platform.

As reported by TechCrunch, Pivotal has swooned the wallets of Ford, Microsoft, EMC, VMware and GE for a quite a hefty investment.

As I was checking emails the other day, my eyes landed on an email from GoDaddy entitled “Action Required: Please verify your email address.”

I didn’t give the email much thought, and I’ll share with you why.

To give a bit of context, I was opening GoDaddy email notifications pertaining to domain renewals and recent services I had purchased.  

Dear KC Readers,

Today is the last day of March. This month marks the 3rd anniversary in the journey of KickstartCommerce.com.

The last 3 years have been amazing, to say the least. There have been ups and downs, big losses but even bigger wins.

My confidence as a writer has been boosted while my writing has grown leaps and bounds. I’m not perfect and there is still room for improvement.

This has been and will continue to be journey. I made some changes over the last 3 months that have drastically put the blog on a different course than when I first started.

I want to share with you and others in hopes that this story inspires each of you to maximize your potential towards achieving excellence and greatness in what you’re called to do in life.

Today, global conglomerates throughout the world are making a concerted effort to understand the value of premium .com domains as well as their impact to their respective company and industry.

Long have corporate marketing departments focused their efforts on marketing, advertising, and branding their respective companies to become leading industry titans, spending millions or billions of dollars each year doing so.

From startups to tenured companies with hundreds of years of experience in the industry and business, most derive from the school of thought in finding a word or name that has not a meaning, and injecting a meaning also known as branding.

While this has worked well for years, seeing companies like Etsy, Efty, Pinterest, Instagram, Vine, Facebook, Yahoo, Google and others successfully thrive, businesses aiming to be the next in command of a dominating global conglomerate must differentiate itself amongst the approximately 800MM websites and counting.