As a local Austinian, I tend to shy away from venturing downtown throughout the month of March due to South By Southwest (SXSW).

As most know, or come visit and you’ll soon find out, Austin’s traffic is mostly at a standstill without events such as ACL, SXSW, Urban Music Fest and more…

With SXSW, there are nearly 500,000 people trying to navigate their way throughout downtown for unofficial and official events.

Fortunately, most of the traffic and SXSW attendees weren’t out last night as my wife and I ventured out into the late evening downtown scene.

We arrived at the convention center just in time to surprise a friend, Yuta Yamaguchi, that had a short film selected as a part of the Austin Film Society’s SXSW Community Screening Shortcase.

I didn’t know what to expect exactly. However, I was thoroughly impressed by the creative works of art presented, yet challenged in values and beliefs by some of the narratives.

All in all, I was glad to have shown support to a dear friend and his wife (center of pic) as well as have a great evening out with my wife sans kids.

SXSW Film Screening Short Case

And of course, I typically can’t venture too far out into the world without uncovering some sort of domain name advertising.

As my wife and I were leaving the convention center, I couldn’t help but to notice the convention center pillars covered in posters of all sizes.

I had walked past a good ten pillars when I looked up to finally take notice of a bright yellow poster (see below) of a sedo advertisement.

What’s more intriguing, which I’m certain wouldn’t please the sedo team, is that poster proclaims a unique domain name will help your company stand out from the crowd, yet other advertisers have nearly covered the sedo poster and the new domain extensions they attempt to highlight.

The reason I find this intriguing is due to the most recent noise concerning Uniregistry’s new TLD price hike and GoDaddy’s dropping of increase Uniregistry TLDs (new domain extensions).

This pillar represents what is likely to happen to a good majority of new TLDS. They’ll simply disappear amidst the noise and chaos of other options vying for our attention.

Most of the pillars were covered in ads that covered the lower portion of sedo’s ad. It makes me wonder if sedo should have simply highlighted or as the main call to action.

My guess is that they might have likely cut their print cost in half and saved the money they lost due to others covering their ad anyway.

Oh well, food for thought… their money and not mine. 🙂

That’s all I have today.  Nothing but simple observations and thoughts from my night out on the town at SXSW Community Screening Shortcase.

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.