Emoji domains burst onto the scene over a year or so ago with a handful of domain investors, speculators, and hobbyists registering nearly 21,000 .WS emoji domains and a few hundred .TO emoji domains.
While the emoji domain craze has subsided with just under 1,500 .WS domains registered (best guess) and mostly single-character, the market for emoji domains has started the journey towards emoji marketing education and usage.
In my latest podcast episode, I attended MERGE! 2018 where I was afforded the opportunity to interview a collective group of individuals known as “The Emoji Experts”.
(From left to right: Tanner Schenck, Alvin Brown, Eric Thoni, Matan Israeli, Mike Razz)
If you’re not familiar with The Emoji Experts, then allow me to introduce you to the companies and individuals that make up this collective group.
Early this year, I interviewed a Florida-based company, Emoji Empires, that was steadily building an emoji empire by stockpiling emoji domains, establishing relationships with emoji domain owners, and forging emoji marketing relationships with well-known brands.
About a month later, I attended NamesCon where I happened to bump into Matan Israeli, owner of EmojiUrl.com, and Jon Roig, creator of i❤️.ws (emoji domain search engine), which lead to an interviewing discussing the future of emoji domains.
In this live interview while at MERGE!, I’m discussing with the individuals behind the budding brands of Emoji Empires — Mike Razz, Tanner Schenck, and Eric Thoni — and EmojiURL.com — Matan Israeli — where emoji domains have been, where they currently are in the process of mass adoption, and where they’re likely headed in the future.
So, press play and listen as The Emoji Experts share their views on emoji marketing education and usage, and how it greatly impacts the future of emoji domains. Thanks and that’s all for now!