Jewelers Direct Aims to Reach New Markets with a “Gem” of an Emoji Domain

While still in its infancy, “emoji marketing” is gaining steam as each day passes, and a growing number of personal and corporate brands are adding emoji to their marketing toolbox and strategy.

From Hubspot to Visme to Neil Patel to “The Emoji Experts”, all of the aforementioned personal and corporate brands see no end to emoji marketing, having published their own emoji marketing guides, predictions and case studies.

As millennials $200 billion buying power grows, not including Gen Z’s influential buying power of $153 billion arriving to the market, emoji marketing is poised to reach unprecedented proportions of revenue for personal and corporate brands.

Not only are tech-related companies making good use of emoji to reach and serve more companies, but longstanding industries, such as the jewelry industry, are rolling up their sleeves and establishing their brands using emoji too.

I recently interview a long-time marketing professional in the jewelry professional, Ann Glynn, about why her most recent project, Jewelers Direct, choose to not only use emoji marketing to promote itself, but it uses an emoji domain: 💎.fm.

Tune in and discover how an emoji domain partnership with George Bundy’s BRS Media is helping Jewelers Direct establish a thriving social presence online and offline.

Thanks and that’s all for now!