Just when you think you’ve seen or experienced it all in life, something or someone new captures and piques your interest.
That was exactly my sentiment when I discovered a BRS Media press release a few weeks touting an “expression of interest” into emoji domains.
I was a bit skeptical about reporting on it only because it wasn’t long ago that .AI allowed emoji domains for a short time and then dropped IDN registrations like a hot potato.
Not knowing much about BRS Media, I didn’t want to risk the same sort of nonsense only to back track months from now.
Nevertheless, I researched a bit found BRS Media to have a 20-year track record in the .FM and .AM ccTLD extensions, mostly pioneering the multimedia domain space for radio stations.
George and I had previously touched base prior to NamesCon, but thought it to be perfect time and place to meet up.
Although we missed the opportunity to establish a formal meeting, we did meet in person by way of a chance encounter while at the NameCon’s Opening Reception. And what a great encounter it was even if only for a short 10-15 minutes.
Nevertheless, George and I were able to touch base upon NamesCon concluding. Picking up from where we left off at NamesCon, George provided me an insightful opportunity to record and discuss the following topics:
- How BRS Media stumbled upon .FM and .AM offerings
- How the domain industry has changed over time
- What the future of domains may consist of
- Are ccTLDs impacted by new gTLD offerings
- Why emoji domains make business sense, especially for multimedia brand
- Why dotFM choose to venture into offering emoji domains
I invite and encourage you to tune in and listen to this engaging podcast as George shares why he thinks emoji domains are prime for multimedia brands.
In addition, George share’s a wealth of knowledge and experience of what it’s like successfully launching, operating, and sustaining domain registries amidst a forever-changing domain industry.