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Just when you think you’ve seen or experienced it all in life, something or someone new captures and piques your interest.

That was exactly my sentiment when I discovered a BRS Media press release a few weeks touting an “expression of interest” into emoji domains.

I was a bit skeptical about reporting on it only because it wasn’t long ago that .AI allowed emoji domains for a short time and then dropped IDN registrations like a hot potato.

Not knowing much about BRS Media, I didn’t want to risk the same sort of nonsense only to back track months from now.

Nevertheless, I researched a bit found BRS Media to have a 20-year track record in the .FM and .AM ccTLD extensions, mostly pioneering the multimedia domain space for radio stations.

I then connected two and two together when I realized that I’ve encountered .FM domain addresses via podcasts I frequently listen too: Rocketship.fm and Rainmaker.fm.

Then things came full circle while attending NamesCon in Las Vegas and having an in-person encounter with George T. Bundy, CEO of BRS Media.

George and I had previously touched base prior to NamesCon, but thought it to be perfect time and place to meet up.

Although we missed the opportunity to establish a formal meeting, we did meet in person by way of a chance encounter while at the NameCon’s Opening Reception.  And what a great encounter it was even if only for a short 10-15 minutes.

Nevertheless, George and I were able to touch base upon NamesCon concluding. Picking up from where we left off at NamesCon, George provided me an insightful opportunity to record and discuss the following topics:

  • How BRS Media stumbled upon .FM and .AM offerings
  • How the domain industry has changed over time
  • What the future of domains may consist of
  • Are ccTLDs impacted by new gTLD offerings
  • Why emoji domains make business sense, especially for multimedia brand
  • Why dotFM choose to venture into offering emoji domains

I invite and encourage you to tune in and listen to this engaging podcast as George shares why he thinks emoji domains are prime for multimedia brands.

In addition, George share’s a wealth of knowledge and experience of what it’s like successfully launching, operating, and sustaining domain registries amidst a forever-changing domain industry.


Meet Alvin Brown

He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.

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