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That’s right, emoji domains are heading for .FM radio. No, not FM Radio, but .FM, the domain extension used for multimedia purposes, such as radio and podcasts websites.

But before you rush off to start a registration frenzy,  you might want to finish reading the rest of this post.

In the latest twist of events for emoji domains, BRS Media, pioneer of the ‘multimedia’ domain space to primarily radio stations since 1998, just announced they too have been bitten by the emoji domain bug.

Per Business Wire press release, BRS Media announced that dotFM, the .FM Top-Level Domain Registry, has launched emoji domain registrations, but there is a catch (more on that soon).

dotFM boasts a number of brands that use .FM domains to represent their digital presence as it relates to broadcasting, internet radio, music, social media ventures, and podcasts:

  • CarrieUnderwood.fm
  • Coca-Cola.fm
  • Earbud.fm
  • Jazz.fm
  • Overcast.fm
  • Rainmaker.fm
  • Southwest.fm
  • Summertime.fm
  • and thousands more…

And although it sounds good to say .FM is the radio extension for domains, it’s actually the country code top level domain (ccTLD) for the Federated States of Micronesia, an independent island nation location in the Pacific Ocean.

Despite ICANN’s security report reprimanding emoji domain usage, BRS Media believes emoji domains are here to stay and are quite excited to become the latest of handful of ccTLD’s to offer ‘premium’ emoji domains for sale.

Now for that catch that I mentioned earlier. As least for now, you won’t be able to freely register .fm emoji domains, but you can express interest in one or more emoji domains.

How? For those interested in .FM emoji domains, dotFM has launched an ‘Expression of Interest’ for new emoji domains.

At the time of this writing, there are approximately 270 single emojis listed, ranging from faces to food to sports to symbols to objects.

To express interest in a given emoji domain, you must click the emoji domain and complete the form as shown below:

As shown below, the domain budget drop down spans from $1000 to $95K+.

Seeing only a handful of emoji domains have cross the $1K mark, mostly scarce .com and more common .WS emoji domains, I’m interested in whether or not they’ll fetch interest forms. Only time will tell…

It wasn’t long ago I reported .AI allowing emoji domains only to report 3 months later .AI dropping support for Internationalized Domain Names (IDNs), including emoji domains.

I’m not certain that emoji domains make sense with the .FM extension. However, .FM could very well turn the corner with this idea based on thousands of well-known brands already identifying with and using .FM domains to represent their multimedia web presence.

That said, cast your interest wisely. That’s all for now!

Meet Alvin Brown

He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable internet marketing and domain name strategies for greater commerce.

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