DNSeattle was everything it was billed to be and more.

The weather was perfect. The location and venue were great. There was a good selection of music, food, and beverage on hand.

And of course, there was not a shortage of domain hobbyists, investors, and professionals in attendance at Amazon’s campus (Terry Avenue) in downtown Seattle.

It’s quite popular, but posting domains with prices on Twitter might not be the smartest move for domain investors.

If you’ve been keeping up and watching the flurry of activity around @DomainKing’s Twitter posts, then you’ve likely been seeing a trove of domain listings.

It’s been entertaining to watch and learn at the expense of others. There’s nothing like learning from someone else’s downfall as well as their upside.

You just received and negotiated a domain inquiry like a pro.

You’re giddy about your newly finalized agreement. The buyer is ready to pay for the domain, and you’re ready to accept payment quicker than quick.

Everyone is on the same page. Now how do you go about receiving the buyer’s payment and transferring the domain name?

There are many payment options to accept a buyer’s payment.

Whether buying, selling, or leasing, you’re likely tempted to handle transactions with PayPal.

Dear KC Readers,

Today is the last day of March. This month marks the 3rd anniversary in the journey of KickstartCommerce.com.

The last 3 years have been amazing, to say the least. There have been ups and downs, big losses but even bigger wins.

My confidence as a writer has been boosted while my writing has grown leaps and bounds. I’m not perfect and there is still room for improvement.

This has been and will continue to be journey. I made some changes over the last 3 months that have drastically put the blog on a different course than when I first started.

I want to share with you and others in hopes that this story inspires each of you to maximize your potential towards achieving excellence and greatness in what you’re called to do in life.

I’ll start by asking a few questions, and then I’ll share a few thoughts with you.

If you knew then what you know now about your business, then would what you know change the outcome of how you operate your business?

If you could reduce, if not eliminate, marketing spend, would you do this for more customer growth and revenue?

Answering without a shadow of doubt, could the lessons learned propel your business towards generating greater customer growth and revenue?

Often times, life’s greatest lessons are seen with great clarity when looking back. We must learn to respect the past as the key to unlocking the doors to our present and, more importantly, our future.

Much can be found in the past. Sometimes we find subtleties of truth, yet other times the glaring truth of mistakes stare a hole through us.

To say the least, the concept of setting aside one’s personal agenda for a greater cause can be challenging, especially in terms of a business that took the blood, sweat, and tears of leaders and visionaries to launch and claw their way to making the impossible possible.

And the truth be told for certain businesses today, countless numbers are missing potential customers at this very moment.

Why? The short answer is due to the uninformed decision making of a well-meaning business owner.

If you were told the one thing separating your business from generating greater customer growth and revenue for your business was your digital presence, then what would you do?

Okay, this content is quite long… So, grab a cup of coffee and get ready for your mind to be blown with simple concepts to grow your business while reducing its marketing spend. 😉  

Are you ready?  Let’s get started…

I know the entire story about rising advertising costs as I’m sure your wallet has felt the impact too! No matter if you’re a local, regional, national or global business, search marketing is quite competitive and expensive.

Why is search marketing so expensive?

Let’s think about this and walk through the spend. The masses are blindly paying for pay-per-click advertising with YellowPages, Google, Facebook, Twitter, Bing, Yelp, Yodle, and other 3rd-party advertisers.

Then there are companies, and this may include your company too, paying substantial fees on a monthly basis for search engine optimization.

That’s just online marketing spend. We’ve not mentioned offline advertising such as billboards, radio ads, door hangers, classifieds, newspapers, magazines and television ads.

There are so many businesses competing to be at the most visible spot of the hottest and most visited media known in the world. The sheer number of companies competing is growing daily due to new businesses launching throughout the world.

And time is of the essence as no business can afford to wait for months and years to grow their business.

To answer the original question of why search marketing is so expensive, I have businesses look at one thing: their domain name.

I’m on vacation this week and a bit of next week.  In lieu of daily domain auction lists not being provided, I’m sharing some thoughts and a recent experience I encountered with domain names and business in general.

As I prepped for next month’s domain renewals, I encountered a few Austin area cleaning domains. Truth be told, I forgot that I owned the domains.

These names are considered geo-keyword domains, including the city and a keyword phrase.  For the said domains, the keyword phrases are “cleaning,” “cleaning company,” “house cleaning.”