Today is one of those days that I feel like sharing a round-up post with you.

It’s been a while since I’ve last highlighted any of my pay-per-click advertising adventures, so I thought I would take a moment to round up and share with you some of my best PPC content for small businesses.

Coined “PPC advertising toolbox for small business”, I’ve chosen to cover this common search marketing service used by many small business owners as a consistent and primary means to earning more customers and driving more business.

As you read throughout this PPC round-up, one thing to keep in mind about search marketing is that you’re going to spend either time or money in hopes of capturing targeted or qualified leads.

And with most of us running amazingly short on time, this leaves us with no other choice than to pony up the cash in hopes of turning the pay-per-click advertising faucet in our favor.

I invite you to read and share each PPC post within this round-up with your professional and social networks.

All in all, this PPC round-up is sure to help you avoid common PPC pitfalls as well as shed light on techniques and tactics that you may not have ever thought about or been exposed to.

• Pros and Cons of Pay-Per-Click Advertising.
• Pros and Cons of Pay-per-click (PPC) and Search Engine Optimization (SEO).
• The Good, Bad, and Ugly of Pay-Per-Click Advertising.
• PPC Advertising Networks: Pros and Cons of Facebook and Google.
• 8 PPC Campaign Tips For Profitable Results.
• PPC Series: PPC campaigns and commonly made mistakes.

Please do compare and contrast this content collection with how your business has previously executed, is executing or plans to execute PPC to increase traffic and overall sales.

Enjoy this round-up, and let it lead you to consistent, profitable PPC success!

How can I increase my website’s traffic and search rankings?

This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generate more qualified traffic.

And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.

For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.

Then there are those who have a static website I recommend content marketing via blogs and articles.

And let us not be quick to forget or diminish the value of social media networks.

Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.

In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing, and sustaining a few niche websites I’ve started in recent weeks.

I tried my very best to document the 108 actions I’ve used and followed, per my SEO guideline.

Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes of capturing qualified customers.

So if you’re ready, let’s get started!

Search is a forever changing beast of algorithms, tips, tricks and fads all to obtain the “holy grail” page one search rankings and traffic to boost one’s business.

For local business owners, search has definitely been taking many zigs and zags with the dismissal of Google Authorship, increased focus on Mobile search, and now semantic search with Google Hummingbird.

All of the above mentioned concepts have directly and indirectly impacted the SEO efforts of local business owners.

For local business owners seeking to gain ground in local and mobile search, it’s best to ensure that your website’s design and architecture is one that is responsive, both search- and user-friendly, to the variety of devices viewing your website.

Responsive design and architecture is only a start in addition to creating a sound content marketing strategy that engages and educates your customers.

One SEO area that’s worth mentioning for local business owner’s to focus on is semantic search.

Sometimes you can do more harm trying to sell a domain during a news frenzy, than any other time.

I make this statement based on perusing various domaining news bytes and coming across an article entitled, “‘Ebola.com’ can be yours for $150,000”.

The article, written by CNBC’s Jeff Daniels, focuses on Jon Schultz, the owner of premium domain Ebola.com, and his interest to sell the domain name after purchasing it for an undisclosed amount in 2008.

Today I received a $50 domain inquiry for a top 3 word .com.

I’ll take a few moments to share a few thoughts for domain buyers and sellers.

I’ve received a few offers on this same domain over the last year, so I knew that I was not going to rollover and blindly accept this offer without doing a little research.

Just based on the previous domain inquiries and offers, the lowest price I was willing to accept was $25K.

As I do with every domain and right from the start, I also checked to see if the other domain extensions where registered, available, or developed.

And to my surprise and advantage as a seller, all other domain extensions were registered and a few had fully developed websites belonging to thriving businesses.

So I did what anyone should do, which is performing a few business searches to be sure that those businesses were legit.

I recently was invited to an Entrepreneur Summit sessions held in Round Rock, Texas by a close friend and business partner.

I always find it an intriguing challenge to hear from business owners looking for ways to launch, sustain and grow their businesses.

Having had a chance to address a small group of entrepreneurs about how to grow their businesses as it relates to SEO and domain names, at the table was a photographer, baker, imports/exports operator, and an online retailer.

I didn’t learn much about the online retailer as he wasn’t too forthcoming with his business or business model.

However, I thoroughly enjoyed answering internet marketing and business strategy questions about the photographer, baker and imports/exports operator.

We talked about and discussed many aspects of launching, sustaining and growing their businesses. I’ll attempt to highlight some of the questions asked and addressed in our short time together.

Things have definitely been moving at a fast pace around Kickstart Commerce, especially pay-for-performance SEO (white hot!).

Customers that signed and executed agreements nearly 6 months ago are finding profitable success in generating greater website traffic and new customer relationships.

Their rankings have not only increased, but their website is listed for multiple listings and a variety of keywords on page one and two of Google. That’s right, the big kahuna of search, Google!

One of the reasons I make mention of the pay-for-performance SEO customers is that the commonality in their success is domain name and high-quality content. Yes, there is more to SEO than just domain name and high-quality content. The focus on domain name and high-quality content is what sets these customers apart from their competition and highly visible search rankings.

Again, a good bit of present day SEO and future SEO will depend on high-quality content being shared by real people finding value in that content, generating and boosting greater backlink profile and link building value. And one way to build and boost your website’s link building value is ensuring your website has a solid foundation in regards to a domain name.

It’s easy to write high-quality content, if your website is information driven, and place that high-quality content, or any type or quality of content on a long and not easy to remember domain name. Can the website rank? Why, yes it could and can rank.

But the real question, will the customers remember the website without having to go back through their varying search steps?