Search is a forever changing beast of algorithms, tips, tricks and fads all to obtain the “holy grail” page one search rankings and traffic to boost one’s business.
For local business owners, search has definitely been taking many zigs and zags with the dismissal of Google Authorship, increased focus on Mobile search, and now semantic search with Google Hummingbird.
All of the above mentioned concepts have directly and indirectly impacted the SEO efforts of local business owners.
For local business owners seeking to gain ground in local and mobile search, it’s best to ensure that your website’s design and architecture is one that is responsive, both search- and user-friendly, to the variety of devices viewing your website.
Responsive design and architecture is only a start in addition to creating a sound content marketing strategy that engages and educates your customers.
One SEO area that’s worth mentioning for local business owner’s to focus on is semantic search.