When starting a business these days, one quickly encounters how challenging it is to reconcile a business name and the available matching .com domain that passes the radio test.

If you like most business owners, then you’ve likely not heard of the domain radio test or understand the importance it plays to your business and its digital presence. 

It’s hard to believe it’s almost been a year since I discovered GoDaddy added valuations to expired domain auction landing pages.

Since that time, GoDaddy valuations have been met with mixed reviews depending on which side of the equation one finds themselves.

End users, those seeking to buy a domain to launch their business presence, have likely attempted to benifit from GoDaddy valuations and GoValue — GoDaddy’s Domain Name Appraisal Tool.

Meanwhile domain investors, those making a living flipping, developing, and investing in various domain classes, aren’t satisfied with inaccurate valuations based up incomplete sales data.

A few domain investors sense their domain negotiations have been tampered with due to customers using GoDaddy GoValue to justify their offer for desired domain(s).

In addition to GoDaddy valuations and GoValue, GoDaddy has overhauled it’s auction landing pages, adding a number of new features.

Domain valuation conversations are likely the most spirited and opinionated conversations one can witness or engage in with industry professionals.

Even closing in on 30 years since the early 90’s digital gold rush for sacred .com domains, there are a wide range of formulas and methods tossed around to gauge a domain’s valuation.

From the Rosener Equation to search traffic estimation to type-in traffic to cost-per-lead to cost-per-click to revenue multiples, there are countless ways for one to calculate a domain’s worth.

Welcome back to the latest The Week in Review for Emoji Domains.

It’s been quiet on the emoji domain sales front the last couple of months. Per DNAcademy, the last big emoji domain sale closed December 16th, 2017 at $3.1K — 😎.ws.

But from the looks of the latest action this week, emoji domain sales may have sprung to life! 🤩

A little over five years ago, I accidentally stumbled upon something that forever altered my domain development experience: geo service domains.

Sometimes categorized as exact-match or partial-match domains, I encountered a geo service domain via GoDaddy’s expired domain buy-it-now/closeout auctions for a suburb of the greater Austin, Texas metro.

Although Google had issued an exact match domain update that devalued and slightly lessen exact match domains’ ranking, I decided to take a chance on developing my newly discovered geo service domain.

Little did I realize my development and SEO prowess would produce a page one ranking geo service domain website.

Years later, and many new and existing domain investors still question whether or not geo service domains are worth investing in.  That’s the question will attempt to answer in today’s podcast.

Although the temp has dropped 40-45 degrees here in Austin in less than 24 hours, things are heating up as Register.TO launched a Secret Sale of all products and services.

A few weeks ago, I received an email and comment from a reader in search of an easy method to programmatically create WordPress posts and pages using php.

The reader was successfully able to create a WordPress post and page using the tutorial, but shed light on another challenge when creating an automated post:

How does one set a featured image for a programmatically created post?