Blackout Tuesday and GoDaddy Stand for Humanity

It’s the second day of June in the year of 2020, and the show we once knew life to be has been paused with no sign of ever returning to what once was.

We’re all experiencing life through lenses that are less than rose tinted, to say the least. In fact, today is considered Blackout Tuesday (more on that in a minute).

The world, especially the United States of America, finds itself in a critical hour of fighting not only a pandemic claiming nearly 380K lives and counting, but soberly recognizing and acknowledging yet another longstanding virus that has and is robbing a many lives and families — people of color, and specifically black people — in greater number than any pandemic known will ever: RACISM.

Now, before you click or turn your head the other way, please take a brief moment to hear me out.

Hearts are broken. Spirits are crushed. Cities are on fire — in more ways than we can count.

And no sooner than #BreonnaTaylor, #AhmaudArbery, and #GeorgeFloyd became household names in the last few weeks, we now add #DavidMcAtee to the list of unarmed black persons snuffed out by law enforcement he often fed for free. 😔

I’m not here to badger anyone. I am simply here to encourage each of us to be bold and courageous to speak up.

Whatever platform or sphere of influence you’re afforded, speak up for those who are marginalized and disenfranchised. Please don’t simply stand by, watch, turn and go about our way as if nothing ever happened.

As long as any one of us chooses to remain silent, the hashtags will keep adding up as will protests, rioting, and looting. That said, I absolutely support protesting, yet I’m STRONGLY against rioting and looting, period.

And when choosing between the life of humanity or property, you better believe I’m choosing to save the life of the next person — and I hope you would too.

That’s why I was grateful early this morning when discovering GoDaddy stepped into this challenging moment and spoke up — having altered its homepage a stark black and white design, a gesture I suspected to align to the current events of Blackout Tuesday or show of support to the Black community.

GoDaddy Supports Black community during Blackout Tuesday

If you’re not familiar with Blackout Tuesday, this movement aims to intentionally take a beat for an honest, reflective, and productive conversation about what actions we need to collectively take to support the Black community. I invite and encourage you to visit to learn more.

Nevertheless, I made connection with a few contacts over at GoDaddy as well as made a few inquiries via Twitter.

As contacts responded via email with unified messaging to confirm what my heart long suspected, GoDaddy graciously responded with the following messages:

From Email:

GoDaddy stands for humanity, to make opportunity inclusive for all. Standing for inclusive opportunity means acknowledging social atrocities and injustices and helping to make meaningful change. So, when we say we stand for humanity, that means we stand with the Black community during this difficult time. In an act of symbolic acknowledgement of the pain many of our teammates, customers, and communities feel, we are featuring an altered logo on our website and social presence.

From Twitter:

Hi, good catch! In an act of symbolic acknowledgment of the pain many of our teammates, customers and communities feel, we are featuring an altered logo on our website and social presence.

GoDaddy Twitter response to Blackout Tuesday

In addition, GoDaddy’s CEO, Aman Bhutani, wrote and shared thought-provoking tweets from the heart about us all doing our part to make opportunity inclusive for all — which interestingly enough, was the very message he spoke in his NamesCon 2020 Keynote.

Amazing how the same words strike the heart differently in as little as four months later as the world and communities grapple with a unified way forward to mend the broken hearts, lift the crushed spirits out of the pit of despair, and for cities to rise from the ruin and ashes to value and love humanity as a common and basic principle of dignity.

When history tells of your life story, will it tell a story of a person that simply turned a head and blind eye to the atrocities of the marginalized, or one of bold courage to have stood up for what was right, just, and loving in the humility of humanity?

There have been a many to remain silent, only for history to report and put on full display their truest lacking of character and heart in not having courageous humility to speak and take action against the senseless acts of another person.

For every person and company speaking up and taking tangible action, A GRACIOUS THANK YOU FOR YOUR SHOW OF LOVE AND SUPPORT! 🙏🏾

For those who have yet to speak up, will you join me in speaking up?

Written by Alvin Brown
He's an experienced and passionate serial entrepreneur, founder and publisher of Kickstart Commerce. Alvin possesses a great love for startups dominating their market using profitable digital strategies for greater commerce.