Not too long ago, I published content in regards to the one action that small businesses often fail to take when launching their website.

Hopefully you took a moment to not only read the post and view the video tutorial, but my hope is that you made and took time to implement your very own mailing list subscription for your website.

If you didn’t, then go do it now and I mean that (okay, too serious!).

Seriously, if you didn’t execute the mailing list tutorial, you’ll want to today after reading this post.

Today’s post will be a follow up to the mailing list tutorial as we take it a step further to create an automated email sending every time you publish new content.

Ready to start?

I consistently meet and speak with a wide range of small business owners. And, they all have the same simple request of teaching them to generate more customers and make more money.

And if not that, then their request is that I provide them with a SEO solution that will increase rankings and traffic in hopes of increase repeat sales.

There are many marketing actions and things a small business, especially an online business or a business that depends on their website as the primary source for lead generation, can and must do when it comes to planning and executing sound internet marketing strategies.

There is low-hanging fruit such as participating using social media networks such as Facebook, Google+, Twitter and LinkedIn to name a few. Of course, it can pay to submit to the legit directories.

Then there is also pay-per-click advertising for those who desire instant results.

Then there is the old tried and true method of creating content that engages potential and existing customers to share with the masses.

And don’t forget press releases, guest posting and blogging, ebooks, tutorials and video marketing to name a few.

But there is one internet marketing strategy that I experience quite often that small business fail to take action on… Guess what action it is?

If I were to take a poll throughout the world, my guess would be that most small businesses advertise via the following sources:

• YellowPages.com
• Local Newspaper
• Local Magazine
• Community Newsletter
• Radio
• News
• Facebook, Twitter, Linked and Google

There are probably many more, but those are just the common ones and in no specific order.

But there is one advertising source that I’m seeing small businesses pass on, and it’s a great and affordable pay-per-click advertising opportunity: YouTube ads.

In comparison to the traditional advertising opportunities briefly mentioned, excluding Facebook, Twitter, LinkedIn and Google, YouTube costs are merely a fraction of the cost of those listed sources, and is a pay-per-click cost model unlike the others.

So why should your small business not pass on YouTube ads?

If you said no with researching from A to Z, then I suggest you research the YouTube Ad numbers and feasibility before blindly saying no, and here’s why…

How can I increase my website’s traffic and search rankings?

This is the most common question I hear from potential and existing customers looking to gain an edge in search rankings and generating more qualified traffic.

And of course, no matter how I try, there is never enough time to sum up all of the SEO actions one can take to increase website traffic and search rankings.

For those who use WordPress, I simply recommend a few general settings changes and the installation of Yoast or All-In-One Webmaster plugins for starters.

Then there are those who have a static website that I recommend content marketing via blogs and articles.

And let us not be quick to forget or diminish the value of social media networks.

Out of all the thoughts previously mentioned, we are barely scratching the surface in addressing the 200+ search ranking factors.

In addition to fielding potential and existing customer SEO questions, I’ve personally had a chance to document the process for creating, developing and sustaining a few niche websites I’ve started in recent weeks.

I tried my very best to document 108 actions I’ve used and followed as my SEO guideline.

Using this exhaustive list of proven SEO actions, every small business owner (that’s you!) can execute these actions on an ongoing basis to increase website traffic and search rankings in hopes capturing qualified customers.

So if you’re ready, let’s get started!

The name of the SEO and search rankings game is content. Sound content marketing is getting harder and more challenging to come by as time progresses and search engines tip the scale of artificial intelligence in their favor.

Paying for viewing content is nothing new under sun. Just look around at the various life parallels.

We pay ticket premiums and admissions to view concerts, games, movies, fights, news, solutions, answers and much more.

So it’s not a surprise that gating content made its way and has survived for quite some time on the Internet.

Most of us are familiar with gated content when it comes to downloading free content such as ebooks, sample book chapters, and whitepapers.

With YouTube video viewing on the rise due to exponential mobile and tablet use, individuals and businesses are desperately trying to find feasible methods to increase their YouTube views, comments and likes.

Everyone is competing to have their video ranked for a multitude of keywords. The hope is that their video will snowball and become a viral sensation.

For some, having their YouTube videos go viral is the difference in their business being in the red or black for the entire year.

With much on the line, personally and professionally, many businesses posting YouTube videos are willing to try just about anything to increase their subscribership and viewership numbers.

But today, I’ll share with you the 3 top actions you shouldn’t take when trying to increase your YouTube video viewership and subscribership numbers. The actions that I’ll discuss will definitely decrease, if not destroy, your YouTube video rankings in search engines.

Well, if you haven’t heard by now, Google has pulled the plug on yet another one of it’s multi-year experiments: Google Authorship. It’s kind of surprising to see put an axe to Google Authorship, but I’ve also seen stranger things such as when Google pulled the plug on Google Reader (which I so LOVED!).

But truthfully speaking, I should have known Google Authorship wasn’t going to stand the test of time when Google Author Stats went missing in Google Webmaster Tools.

Why I Think Google Authorship Was Created In The First Place

It’s almost as if Google creates products for the sole sake of gaining an extra step in the search market which they already own and are in full command. Personally, I think Google products that have been a flash in the pan were nothing more than loss leaders. Why do I think this?